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- All HBS Web
(1,036)
- People (3)
- News (107)
- Research (849)
- Events (1)
- Multimedia (8)
- Faculty Publications (701)
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- July 2022 (Revised January 2024)
- Case
Kovi: Changing Brazil's Mobility Landscape
By: Lynda M. Applegate, Michael Norris and Alexis Lefort
Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details
Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America
Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil's Mobility Landscape." Harvard Business School Case 823-028, July 2022. (Revised January 2024.)
- September 2007
- Case
Still Leading (B4): Lee Iacocca—Driving Impact
By: Rosabeth Moss Kanter and Lance P. Pierce
Lee Iacocca, a successful CEO of an auto company, devoted himself after retirement to several social causes. Describes issues in the transition. View Details
Keywords: Transition; Transformation; Retirement; Work-Life Balance; Problems and Challenges; Civil Society or Community; Auto Industry
Kanter, Rosabeth Moss, and Lance P. Pierce. "Still Leading (B4): Lee Iacocca—Driving Impact." Harvard Business School Case 308-046, September 2007.
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
Women who come prepared to challenge an auto repair quote can overcome gender discrimination and negotiate a fairer price, according to recently published research. That's one conclusion from the research study Repairing the Damage: The... View Details
- July 1999 (Revised March 2002)
- Case
Shanghai Volkswagen: Facing a New Era
Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of... View Details
Huang, Yasheng, and Eric Thun. "Shanghai Volkswagen: Facing a New Era." Harvard Business School Case 700-001, July 1999. (Revised March 2002.)
- November 1987 (Revised September 1988)
- Background Note
Background Note: GM-UAW Negotiations--1984
Material on 1984 negotiations between General Motors and the United Auto Workers, background for a film on the negotiations. Film available from California Newsreel in San Francisco. View Details
Heckscher, Charles C. "Background Note: GM-UAW Negotiations--1984." Harvard Business School Background Note 488-027, November 1987. (Revised September 1988.)
- October 2011 (Revised July 2013)
- Case
Delta/Signal Corp.
By: V.G. Narayanan, Lisa Brem and Matthew Packard
This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details
Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Auto Industry; Auto Industry
Narayanan, V.G., Lisa Brem, and Matthew Packard. "Delta/Signal Corp." Harvard Business School Case 112-048, October 2011. (Revised July 2013.)
- February 2019
- Case
Volvo Cars: Acquisition by Geely
By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai
Zheijiang Geely Holding Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details
Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden
Oberholzer-Gee, Felix, Willy Shih, and Nancy Dai. "Volvo Cars: Acquisition by Geely." Harvard Business School Case 619-042, February 2019.
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
Last winter, a senior admissions officer at Claremont McKenna College resigned, after admitting to inflating reported SAT scores of the incoming class for six years and sending the falsified reports to U.S. News and World Report. “It's very cheap to get a second... View Details
- April 1989 (Revised March 1991)
- Case
New United Motor Manufacturing, Inc. (A)
Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies. View Details
Keywords: Competition; Joint Ventures; Globalized Markets and Industries; Auto Industry; Japan; United States
Krishna, Vijay. "New United Motor Manufacturing, Inc. (A)." Harvard Business School Case 189-125, April 1989. (Revised March 1991.)
- February 2019
- Case
Zhejiang Geely Holding Group: Acquisition of Volvo Cars
By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai
Zhejiang Geely Holding Company's acquisition of Volvo cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details
Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden
Oberholzer-Gee, Felix, Willy Shih, and Nancy Dai. "Zhejiang Geely Holding Group: Acquisition of Volvo Cars." Harvard Business School Case 619-041, February 2019.
- September 1994 (Revised May 2010)
- Case
Hamilton Test Systems, Inc.
By: William A. Sahlman and Norman Klein
The protagonists must decide whether to invest in an auto emissions testing company as the first investment in the leveraged buyout fund they recently formed. Issues of how to raise the needed equity capital and how to structure the acquisition are emphasized. View Details
Keywords: Venture Capital; Leveraged Buyouts; Environmental Sustainability; Investment; Auto Industry; Auto Industry
Sahlman, William A., and Norman Klein. "Hamilton Test Systems, Inc." Harvard Business School Case 295-017, September 1994. (Revised May 2010.)
- June 1999 (Revised November 2006)
- Case
Basil "Buzz" Hargrove and de Havilland, Inc. (A)
By: Kathleen L. McGinn and Angela Keros
Buzz Hargrove, national president of the Canadian Auto Workers, needs to find a way to secure an agreement from a negotiated contract with de Havilland, Inc. Local union leaders feel the deal is not good enough, but Hargrove is convinced management will close the plant... View Details
Keywords: Media; Power and Influence; Negotiation Deal; Leadership; Agreements and Arrangements; Business Exit or Shutdown; Labor Unions; Negotiation Types; Management Teams; Auto Industry; Auto Industry; Canada
McGinn, Kathleen L., and Angela Keros. Basil "Buzz" Hargrove and de Havilland, Inc. (A). Harvard Business School Case 899-138, June 1999. (Revised November 2006.)
- May 2006 (Revised July 2007)
- Case
Creating Meaning for the Customer: The Case of GMACI
Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Auto Industry
Martinez-Jerez, Francisco de Asis, Nathan Mangum, and Joshua Bellin. "Creating Meaning for the Customer: The Case of GMACI." Harvard Business School Case 106-073, May 2006. (Revised July 2007.)
- February 1994
- Case
Project Ghost Busters (A)
Describes a field study project undertaken by four students, attacking a specific quality problem in an auto assembly plant. How should they approach this problem to reduce its frequency by 50%? How should they manage this team project to get the most out of all... View Details
Mishina, Kazuhiro. "Project Ghost Busters (A)." Harvard Business School Case 694-066, February 1994.
- July 2009 (Revised July 2009)
- Case
Delphi Corp. and the Credit Derivatives Market (A)
By: Stuart C. Gilson, Victoria Ivashina and Sarah Abbott
In 2005, Jane Bauer-Martin, a hedge fund manager, is considering what she should do with the fund's large investment in the publicly traded bonds of Delphi Corp., a financially troubled auto parts supplier. Delphi is General Motor's key auto parts supplier, and, like... View Details
Keywords: Borrowing and Debt; Insolvency and Bankruptcy; Credit Derivatives and Swaps; Bonds; Financial Management; Risk Management
Gilson, Stuart C., Victoria Ivashina, and Sarah Abbott. "Delphi Corp. and the Credit Derivatives Market (A)." Harvard Business School Case 210-002, July 2009. (Revised July 2009.)
- July – August 2008
- Article
Leaders in Denial
Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital... View Details
Keywords: Decision Choices and Conditions; Judgments; Leadership; Demand and Consumers; Auto Industry; United States
Tedlow, Richard S. "Leaders in Denial." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008).
- 2007
- Case
Continuous Process Improvement at Deere & Company
By: Vijay Govindarajan and Chris Trimble
After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details
Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Auto Industry; Auto Industry
Govindarajan, Vijay, and Chris Trimble. "Continuous Process Improvement at Deere & Company." 2007. (Case No. 2-0024.)
- July 1981
- Background Note
Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition
By: Kim B. Clark
Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)