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- All HBS Web (148)
- Faculty Publications (38)
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- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
Kinney expressed the view that the Government’s recent success in employing hackers to break the phone’s code “relieves Apple of a somewhat alienating position. The time that it took to do it (and one might add the cost of more than $1.3... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
be contempt for the whole category. Scorn the non-buyer. Trump alienated the marginal customer. He forgets that today’s brand rejecter may be tomorrow’s opportunity, but not if the marketing campaign has cruelly cut the market into... View Details
Keywords: by John A. Deighton
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
of decision makers, options can slow things down considerably,” says Weiss. Bigbelly is swiftly moving towards a subscription-only model that, if it alienated some municipalities, would make up for that fact by speeding sales to others.... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
the risk of alienating employees and potential recruits who don’t hold the same beliefs. Activism can present an even more significant risk in terms of how customers will respond. Lessons for managers The results suggest that CEOs must... View Details
Keywords: by Michael Blanding
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
underestimated a relentless backlash that unwound the deal. While politics and steel are not alien to each other, there is nothing in Tata-Corus like the level of political concern in the CNOOC-Unocal situation. Second, TCL acquired... View Details
Keywords: by Tarun Khanna
- 19 Jun 2012
- First Look
First Look: June 19
alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web... View Details
Keywords: Sean Silverthorne
- 10 Nov 2003
- Research & Ideas
A Fast Start on Your New Job
political alignments and so to alienate potential supporters. Regardless of what the situation is, I advise new leaders to spend some time learning about culture and politics, even if they think they have been brought in explicitly to... View Details
Keywords: by Martha Lagace
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
alienate certain consumer groups, dividing 253 participants according to political affiliation. They found Democrats, Independents, and "others" were more willing to buy towels from retailers with low vs. high pay ratios. Republicans were... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
fishing, paddling, rock climbing, surfing, kayaking, and mountain biking. There was a tradeoff between alienating its core customers and achieving growth via entry into new product markets. Purchase this... View Details
Keywords: Sean Silverthorne
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach between American-style capitalism and justice and increased alienation of the public from capitalism... View Details
Keywords: Dina Gerdeman
- 03 Oct 2006
- First Look
First Look: October 3, 2006
alienating members and would prompt some to abandon LinkedIn. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707406 Rwanda: National Economic Transformation Harvard Business School Case 706-491 Set in... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving... View Details
Keywords: Sean Silverthorne
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
United States and Mexico have shrunk dramatically, its system is still somewhat foreign to a private businessman from the United States or Western Europe," adds Maurer. "The culture of a country like South Korea may be alien to... View Details
Keywords: by Julia Hanna
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
change are: compensation systems for senior management, which tend to alienate the rest of the organization, and the current obsession with programs, a panacea that glosses the surface of problems but often doesn't address their causes.... View Details
Keywords: by Staff
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
their own risks like the risks of not acting, of failed initiatives, or of alienating shareholders focused on short-term results? Bower and Paine: Those are very different risks. The risk of not acting when the threat is a weakened dam is... View Details
Keywords: by Martha Lagace
- 18 Jul 2012
- Research & Ideas
Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity
fail, further alienating the public. Reversing this loss of trust will require a concerted effort to develop a new generation of responsible leaders. No longer can leaders be chosen strictly for their abilities. In the future they must... View Details
- 07 Nov 2006
- First Look
First Look: November 7, 2006
most managers feel that they face two undesirable options: Express their true thoughts and alienate their peers or suppress them, avoiding genuine discussion. Most choose the latter. Yet, when interpersonal attributions are suppressed,... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
advertising-supported television broadcasters. Movie studios, afraid of alienating theater owners and broadcasters, their largest customers, generally were unwilling to provide pay TV operators with programming. The Federal Communications... View Details
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
Beer, the School's Cahners-Rabb Professor of Business Administration and an expert on organizational behavior. "Quite simply, without a sense of purpose, we become alienated from our work and find it harder to motivate... View Details
Keywords: by Marguerite Rigoglioso
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
through the PC revolution that it helped create in the 1980s) was its decision to bring in an outsider as CEO. Lou Gerstner was able to reimagine and reshape what had become a calcified corporate culture. The fact that he was alien to... View Details