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Show Results For
- All HBS Web
(386)
- People (1)
- News (72)
- Research (287)
- Multimedia (3)
- Faculty Publications (196)
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early... View Details
- 14 Sep 2014
- News
How Southwest Airlines is continuing its upward trajectory
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details
Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- July 1999 (Revised November 1999)
- Case
Northwest Airlines and the Detroit Snowstorm (A)
Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details
Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)
- August 2009 (Revised March 2010)
- Teaching Note
Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for 707414. View Details
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
- May 2017 (Revised March 2018)
- Case
David Dao on United Airlines
By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)
- July 1997 (Revised September 2004)
- Case
Depreciation at Delta Air Lines and Singapore Airlines (A)
By: William J. Bruns Jr. and Jeremy Cott
Depreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies. View Details
Bruns, William J., Jr., and Jeremy Cott. "Depreciation at Delta Air Lines and Singapore Airlines (A)." Harvard Business School Case 198-001, July 1997. (Revised September 2004.)
- November 1981 (Revised November 1982)
- Case
Senator Kennedy and the Airlines
By: J. Ronald Fox
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry
Fox, J. Ronald. "Senator Kennedy and the Airlines." Harvard Business School Case 382-091, November 1981. (Revised November 1982.)
- February 1984
- Case
Chicago-Midway (B): Midway (Southwest) Airlines
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (B): Midway (Southwest) Airlines." Harvard Business School Case 384-154, February 1984.
- March 2013 (Revised May 2013)
- Supplement
Distribution at American Airlines (C)
By: Benjamin Edelman
Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details
Edelman, Benjamin. "Distribution at American Airlines (C)." Harvard Business School Supplement 913-034, March 2013. (Revised May 2013.) (request a courtesy copy.)
- April 2013 (Revised April 2014)
- Case
The Miracle of Japan Airlines
By: Hirotaka Takeuchi and Victor Stone
- December 1979 (Revised July 1982)
- Case
Trans World Airlines (A) (Condensed)
By: Wickham Skinner and Robert Rodat
Keywords: Air Transportation Industry
Skinner, Wickham, and Robert Rodat. "Trans World Airlines (A) (Condensed)." Harvard Business School Case 680-089, December 1979. (Revised July 1982.)
- January 2009 (Revised June 2009)
- Supplement
Distribution at American Airlines (B)
By: Benjamin Edelman
Supplements the (A) case. View Details
Edelman, Benjamin. "Distribution at American Airlines (B)." Harvard Business School Supplement 909-036, January 2009. (Revised June 2009.)
- November 2010
- Supplement
LAN Airlines in 2008: Connecting the World to Latin America (B)
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Airline Industry Program at MIT, an initiative examining how major commercial airline carriers are facing the challenges of their rapidly changing industry. Staying on top of... View Details
- July 2007 (Revised April 2008)
- Teaching Note
Rapid Rewards at Southwest Airlines (TN)
By: Frances X. Frei
- 25 Jan 2019
- News
IndiGo's New Captain
- August 2008 (Revised August 2009)
- Case
Lan Airlines in 2008: Connecting the World to Latin America
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan
Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details
Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America
Casadesus-Masanell, Ramon, Jorge Tarzijan, and Mitchel Jordan. "Lan Airlines in 2008: Connecting the World to Latin America." Harvard Business School Case 709-410, August 2008. (Revised August 2009.)