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Show Results For
- All HBS Web
(179)
- People (1)
- News (64)
- Research (97)
- Multimedia (17)
- Faculty Publications (91)
- Research Summary
By: Youngme Moon
This information is currently being updated. Please check back at a later date for more information. View Details
- January 2023
- Teaching Note
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
- May 2017 (Revised October 2017)
- Supplement
Uber: Changing the Way the World Moves (B)
By: Youngme Moon
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details
Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
Moon, Youngme. "Uber: Changing the Way the World Moves (B)." Harvard Business School Supplement 317-125, May 2017. (Revised October 2017.)
- December 2015 (Revised June 2016)
- Teaching Note
Uber: Changing the Way the World Moves
By: Youngme Moon
- 2002
- Article
Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality
By: Youngme Moon
Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
- Web
Leadership Team | Harvard Business School Online
Byers Professor of Business Administration, Harvard Business School Vice Provost for Advances in Learning, Harvard University Youngme Moon Donald K. David Professor of Business Administration, Harvard... View Details
- 2003
- Article
Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias
By: Youngme Moon
Moon, Youngme. "Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias." Journal of Consumer Psychology 13, nos. 1-2 (2003).
- 01 Sep 2005
- News
GE’s Immelt Urges MBAs to Dream Big, Work Hard
address by student speaker Brian Kreiter (MBA ’05) and by the presentation of the class’s awards for teaching excellence to Assistant Professor Francisco de Asís Martínez-Jerez (Accounting and Control), Associate Professor Joshua Margolis (Organizational Behavior),... View Details
- March 2006
- Teaching Note
Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)
By: Youngme E. Moon
- July 2004 (Revised November 2005)
- Teaching Note
Burberry (TN)
By: Youngme E. Moon
Teaching Note to (9-504-048). View Details
Keywords: Apparel and Accessories Industry
- June 2004 (Revised November 2004)
- Case
Birth of the Swatch, The
By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
- April 2004 (Revised November 2005)
- Teaching Note
Microsoft: Positioning the Tablet PC (TN)
By: Youngme E. Moon
Teaching Note to (9-502-051). View Details
- April 2003 (Revised November 2005)
- Teaching Note
Sony AIBO: The World's First Entertainment Robot (TN)
By: Youngme E. Moon
Teaching Note for (9-502-010). View Details
- February 2001
- Teaching Note
BizRate.com
By: Youngme E. Moon
Teaching Note for (9-501-024). View Details
Keywords: Retail Industry
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- 01 Sep 2007
- News
Unexpected Advice from Am Ex’s Chenault
of 2007 honored four faculty members for excellence in teaching: Professor David Moss (Business, Government, and the International Economy), Professor André Perold (Finance), Professor Bharat Anand (Corporate Strategy), and Professor View Details
- December 1999
- Article
The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction
By: Youngme Moon
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.