Youngme Moon - Publications - Faculty & Research

address by student speaker Brian Kreiter (MBA ’05) and by the presentation of the class’s awards for teaching excellence to Assistant Professor Francisco de Asís Martínez-Jerez (Accounting and Control), Associate Professor Joshua Margolis (Organizational Behavior),... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Research Summary

By: Youngme Moon

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January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention

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May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

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December 2015 (Revised June 2016)
Teaching Note

Uber: Changing the Way the World Moves

By: Youngme Moon

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1998
Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

By: Youngme Moon

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2002
Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon

Keywords: Identity; Customers; Customer Focus and Relationships

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01 Sep 2015
News

@Soldiers Field

graduating ECs—and named in honor of professor and Senior Associate Dean Youngme Moon—were visited by their namesake during their final concert. Photo courtesy of @dwyanewade The four-day seminar on “The Business of Entertainment, Media,... View Details

Keywords: Dwyane Wade

March 2006
Teaching Note

Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)

By: Youngme E. Moon

Keywords: Fashion Industry; Italy

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July 2004 (Revised November 2005)
Teaching Note

Burberry (TN)

By: Youngme E. Moon

Teaching Note to (9-504-048). View Details

Keywords: Apparel and Accessories Industry

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June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

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