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Show Results For
- All HBS Web
(157)
- News (62)
- Research (63)
- Multimedia (18)
- Faculty Publications (28)
- Web
Managing the Future of Work
multi-million-dollar business, starting with YouTube hairstyle tutorials in 2009 and expanding into brand sponsorships, licensing, and product ownership. By 2024, she and her twin daughters had amassed over 40 million followers and... View Details
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
Generation of Fans? How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) 3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook Feedback or ideas to share? Email the... View Details
- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
important question as we think about the implications in our daily life,” Zhang says. You Might Also Like: Why Confronting Racism in AI 'Creates a Better Future for All of Us' How Paid Promos Take the Shine Off YouTube Stars (and Tips for... View Details
Keywords: by Kara Baskin
- 29 Nov 2010
- HBS Case
United Breaks Guitars
attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on YouTube on July 6, 2009, the video was tweeted by Carroll's friends, posted on social news sites, shared with... View Details
Keywords: by Julia Hanna
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
exist. It means that slowly, the Metas and the Googles of the world are learning how to manipulate us just the way that TikTok can. In fact, they are working really hard at it.” You Might Also Like: Why TikTok Is Beating YouTube for... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Facebook ranked second at 77 percent; and YouTube was third at 59 percent. “Instagram is by far the best volume play,” Vettese says. “It’s very visual, and it’s simple to put a lot of photos and short videos out there to immediately reach... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a... View Details
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- Web
About the Project - Creating Emerging Markets
provides a unique resource for research and teaching. From the beginning, it was envisaged as a public goods project, designed to be available without charge to scholars and educators worldwide. See selected clips on the HBS YouTube... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Parody, wherein anyone with a YouTube account and a camera can create satirical spoofs of advertisements. It's another hard pill to swallow for traditional brand managers. "Our brands are sacred to us," says Avery. "They... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
other dramatic pivots: Twitter was created as a text-style messaging program for a podcast company. Yelp was born as an automated email service. YouTube was originally an online dating site. Now they’re anchors of the digital world. “You... View Details
Keywords: by Lane Lambert
- 25 Mar 2020
- Blog Post
Black New Venture Competition and Black Tech Master Series Recap
interactive workshops, dynamic panel discussions, and networking opportunities. The event featured a lineup of leaders including Jewel Burks Solomon, the head of Google for Startups, HBS Senior Lecturer Jeff Bussgang and Damien Hooper-Campbell, Ebay’s Chief Diversity... View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
Carrier’s leaders probably didn’t anticipate this when they decided to take an action that others had taken before them—moving 1,400 jobs from the US (in this case, Indiana) to Mexico to reduce labor costs by nearly sevenfold and remain competitive globally. A View Details
- 28 Apr 2020
- Blog Post
HBS African American Student Union
Black History Month programming. Youtube Video "We just cheer each other on... during all of my most exciting and terrifying moments at HBS, an AASU member has been in my corner making this place feel like home. That's the type of... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts on the Harvard Business School... View Details
- Profile
Brandon Tieu
California, my own biases, and my prior lives in engineering, consulting, and investing. I'm sure my classmates in Section D would agree that I am never afraid to share my thoughts on cases, often by routinely sharing follow-up business articles and View Details
- 06 Feb 2023
- Blog Post
African American Student Union Spotlight on HBCUs
Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
kids, teens, and art students to interact in online forums. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making it one of the top cultural... View Details