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Show Results For
- All HBS Web
(136)
- News (52)
- Research (76)
- Events (2)
- Multimedia (5)
- Faculty Publications (32)
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- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
in the economic environment of the firm. The case can also be taught as a review session. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109056 Yelp Harvard Business School Case... View Details
Keywords: Martha Lagace
- 03 Nov 2015
- First Look
November 3, 2015
available at this time. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816029-PDF-ENG Harvard Business School Case 916-003 Launching Yelp Reservations (A) This case presents a multi-party negotiation among Yelp, current... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
example. Many nonprofits and other organizations can't afford to hire data scientists, so DrivenData taps into college students and professionals who are looking to work with real-world data sets. For instance, the company is seeking a model for using View Details
Keywords: by Dina Gerdeman
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with a new entrepreneurial... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
rewards its most prolific contributors with the ability to meet other prolific contributors at face-to-face gatherings—something that many of them treasure. In return, the contributors are motivated to generate even more content for Yelp... View Details
Keywords: by Carmen Nobel
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
policy at hyper-local resolution, with global scope.” Related Reading: Developing Asia’s Largest Slum The Civic Benefits of Google Street View and Yelp Water, Electricity, and Transportation: Preparing for the Population Boom Urban... View Details
- 13 Mar 2018
- First Look
March 13, 2018
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54145 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract—Collaborating with Yelp and the City of San... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
implications for pay inequality and pay transparency Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54750 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with View Details
Keywords: Dina Gerdeman
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Online Reviews at TripAdvisor in the HBS case collection at hbr.org. I’m Brian Kenny and you’ve been listening to Cold Call, the official podcast of Harvard Business School. Related Article The Yelp Factor: Are Consumer Reviews Good for... View Details
- 18 Nov 2014
- First Look
First Look: November 18
than 0.25 stars away at the end of our sample period. Moreover, the deviation grows significantly as a restaurant accumulates reviews over time. This suggests that large gains could be made by implementing optimal ratings, especially as View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers'... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
restaurants for a three-month period, with randomization done at the restaurant level to assess the overall impact of advertisements. We find that advertising increases a restaurant’s Yelp page views by 25% on average. Advertising also... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from... View Details
Keywords: Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
ratings for all restaurants on Yelp and compare them to the arithmetic averages displayed by Yelp. As of the end of our sample, a conservative finding is that roughly 25%-27% of restaurants are more than 0.15 stars away from the optimal... View Details
Keywords: Carmen Nobel
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
company. Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by... View Details
Keywords: Dina Gerdeman