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  • February 1986 (Revised November 1989)
  • Case

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)

By: David A. Garvin
Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio... View Details
Keywords: Factories, Labs, and Plants; Product; Production; Strategy; Restructuring; Geographic Location; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)." Harvard Business School Case 686-088, February 1986. (Revised November 1989.)
  • Research Summary

Information and Control in Modern Manufacturing

Ratna Sarkar's research in management accounting focuses on the effect of information and incentives on performance. She has investigated the role of worker empowerment, training and inventory in modern manufacturing settings and her findings suggest that these... View Details
  • March 1992 (Revised October 1994)
  • Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
  • January 1996
  • Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright
Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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Wheelwright, Steven C. "Biogen, Inc.: rBeta Interferon Manufacturing Process Development." Harvard Business School Case 696-083, January 1996.
  • January 2009 (Revised October 2012)
  • Case

Semiconductor Manufacturing International Corporation: 'Reverse BOT'

By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
  • January 1990 (Revised November 1992)
  • Case

Product Proliferation and Preemption

Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals. View Details
Keywords: Competition; Supply and Industry; Product Marketing; Consumer Products Industry
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Brandenburger, Adam M., and Vijay Krishna. "Product Proliferation and Preemption." Harvard Business School Case 190-117, January 1990. (Revised November 1992.)
  • 2012
  • Book

Producing Prosperity: Why America Needs a Manufacturing Renaissance

By: Gary P. Pisano and Willy Shih
For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
  • 21 Jan 2020
  • Cold Call Podcast

China-based Fuyao Glass Considers Manufacturing in the US

Keywords: Re: Willy C. Shih; Manufacturing
  • May 2022
  • Article

When Does Product Liability Risk Chill Innovation? Evidence from Medical Implants

By: Alberto Galasso and Hong Luo
Liability laws designed to compensate for harms caused by defective products may also affect innovation. We examine this issue by exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to manufacture medical implants.... View Details
Keywords: Product Liability; Innovation; Tort; Medical Devices; Vertical Foreclosure; Product; Innovation and Invention; Legal Liability; Laws and Statutes; Medical Devices and Supplies Industry
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Galasso, Alberto, and Hong Luo. "When Does Product Liability Risk Chill Innovation? Evidence from Medical Implants." American Economic Journal: Economic Policy 14, no. 2 (May 2022): 366–401.
  • May 2003
  • Module Note

Managing Product Development

By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
  • December 1989 (Revised April 1997)
  • Case

Destin Brass Products Co.

By: William J. Bruns Jr.
A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details
Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry
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Bruns, William J., Jr. "Destin Brass Products Co." Harvard Business School Case 190-089, December 1989. (Revised April 1997.)
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

Globalization hasn't made manufacturing clusters obsolete, but the geographically concentrated pockets of industry have to be smart to ensure their survival, according to new research from Harvard Business School. Gary P. Pisano, the... View Details
Keywords: by Roberta Holland; Manufacturing; Manufacturing; Manufacturing
  • February 1986 (Revised March 1990)
  • Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)

By: David A. Garvin
In the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives. View Details
Keywords: Factories, Labs, and Plants; Decisions; Product; Production; Design; Strategy; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)." Harvard Business School Supplement 686-089, February 1986. (Revised March 1990.)
  • Article

Strategic Management of Product Recovery

By: Michael W. Toffel
Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details
Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States
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Toffel, Michael W. "Strategic Management of Product Recovery." California Management Review 46, no. 2 (Winter 2004): 120–141.
  • December 1993 (Revised March 1995)
  • Case

Medical Products Co.

By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
  • 1986
  • Chapter

Marketing Advanced Manufacturing Processes

By: D. A. Leonard-Barton and J. Gogan
Keywords: Marketing; Production; Technological Innovation; Manufacturing Industry; Manufacturing Industry
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Leonard-Barton, D. A., and J. Gogan. "Marketing Advanced Manufacturing Processes." In Implementing Advanced Technology, edited by D. Davis. San Francisco: Jossey-Bass, 1986.
  • April 1986 (Revised March 1987)
  • Case

U.S. Competitiveness in Manufacturing

By: Norman A. Berg
Keywords: Competition; Trade; Business and Government Relations; Production; Manufacturing Industry
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Berg, Norman A. "U.S. Competitiveness in Manufacturing." Harvard Business School Case 386-133, April 1986. (Revised March 1987.)
  • June 2010
  • Supplement

FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement for Instructors (Brief Case)

By: Steven C. Wheelwright and Afarin Bellisario
Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Production; Performance Capacity; Manufacturing Industry
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Wheelwright, Steven C., and Afarin Bellisario. "FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-558, June 2010.
  • June 2010
  • Teaching Note

FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case)

By: Steven C. Wheelwright and Afarin Bellisario
Teaching Note for 4555. View Details
Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Production; Performance Capacity; Manufacturing Industry
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Wheelwright, Steven C., and Afarin Bellisario. "FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case)." Harvard Business School Teaching Note 104-556, June 2010.
  • September 2002
  • Case

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

By: H. Kent Bowen and Jonathan P Groberg
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
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