Web - Publications - Faculty & Research

01 Oct 2001
News

Ready for Takeoff: Web Portal Enters Second Phase

increasing the number of "what-do-you-think" feedback sections, allowing users to be active participants, not just passive readers. "We want to take better advantage of the Web as a medium," observes Silverthorne. "We plan to add the... View Details

Keywords: Lory Hough; Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information

October 2009
Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton

This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details

Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation

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July – September 2003
Article

The Brave New World of Wireless Web

By: Ranjay Gulati and Alex Panas

Keywords: Internet and the Web

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Article

Social Networks Are the New Web Portals

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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24 Mar 2021
News

Outsider-Insider Named CEO of Amazon Web Services

Photo via LinkedIn Photo via LinkedIn On March 23, recently appointed Amazon CEO Andy Jassy (MBA 1997) named Adam Selipsky (MBA 1993) head of Amazon Web Services (AWS), a $50 billion business that contributes more than half of Amazon’s... View Details

Keywords: Amazon; online retail; leadership; Executive, Legislative, and Other General Government Support; Government

September 2007
Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann

Keywords: Information Technology; Internet and the Web; Strategy; Computer Industry; Information Technology Industry

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19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

In his chapter "Manufacturing: Lowering Boundaries, Improving Productivity" from the book The Economic Payoff from the Internet Revolution: Brookings Task Force on the Internet, HBS professor Andrew McAfee, discusses how the Internet has increased... View Details

Keywords: by Andrew McAfee

December 2002
Teaching Note

Tyrell Web Developers, Inc. (A) and (B) (TN)

By: Alan D. MacCormack and Andrew P. McAfee

Teaching Note for (9-600-025) and (9-600-026). View Details

Keywords: Information Technology Industry

Citation

10 Jun 2010
News

Web Watchdogs Dig for Privacy Flaws, Bark Loud

01 Nov 2010
News

For Exposure, Universities Put Courses on the Web

01 Feb 2002
News

Web Exclusive: Behind the Scenes with Karen Tumulty

As Time magazine's national political correspondent, Karen Tumulty counts among her confidants some of the country's most powerful and influential people. But that doesn't mean she's forgotten her days at the San Antonio Light, where she started her career in... View Details

Keywords: News, Library, Internet, and Other Services; Information

15 Jun 2009
News

Web Ad Sales Open Door to Viruses

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent years—the introduction of Amazon View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

18 Nov 2008
News

The Long Fail: Web 2.0's faith meets the facts

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

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26 Jan 2009
News

How Can Web Tech Help Enterprises with Innovation Management?

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

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