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(2,179)
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Show Results For
- All HBS Web
(2,179)
- News (440)
- Research (1,557)
- Multimedia (6)
- Faculty Publications (1,242)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 14 Apr 2011
- News
Why Some Web Sites Make You Wait
- 19 Aug 2009
- News
Google's Chrome browser loads Web pages faster
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- 22 May 2014
- News
For Website Personalization, Simple Is the New Sexy
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent years—the introduction of Amazon View Details
- August 2009 (Revised January 2012)
- Supplement
Pandora: Royalties Kill the Web Radio Star? (B)
By: Robert C. Pozen and Alex Curtis Rosenfeld
Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (B)." Harvard Business School Supplement 310-027, August 2009. (Revised January 2012.)
- 07 Jul 2009
- News
Is Digg the Jan Brady of Web 2.0?
- 11 Jan 2013
- News
Sales Moves Beyond Face-to-Face Deals, Onto the Web
- 18 Nov 2008
- News
The Long Fail: Web 2.0's faith meets the facts
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
- 01 Oct 2001
- News
Ready for Takeoff: Web Portal Enters Second Phase
increasing the number of "what-do-you-think" feedback sections, allowing users to be active participants, not just passive readers. "We want to take better advantage of the Web as a medium," observes Silverthorne. "We plan to add the... View Details
- 26 Jan 2009
- News
How Can Web Tech Help Enterprises with Innovation Management?
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
In his chapter "Manufacturing: Lowering Boundaries, Improving Productivity" from the book The Economic Payoff from the Internet Revolution: Brookings Task Force on the Internet, HBS professor Andrew McAfee, discusses how the Internet has increased... View Details
Keywords: by Andrew McAfee
- December 2002
- Teaching Note
Tyrell Web Developers, Inc. (A) and (B) (TN)
By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026). View Details
Keywords: Information Technology Industry
- 10 Jun 2010
- News
Web Watchdogs Dig for Privacy Flaws, Bark Loud
- 01 Nov 2010
- News
For Exposure, Universities Put Courses on the Web
- 01 Feb 2002
- News
Web Exclusive: Behind the Scenes with Karen Tumulty
As Time magazine's national political correspondent, Karen Tumulty counts among her confidants some of the country's most powerful and influential people. But that doesn't mean she's forgotten her days at the San Antonio Light, where she started her career in... View Details