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Show Results For
- All HBS Web
(435)
- News (183)
- Research (215)
- Events (1)
- Multimedia (5)
- Faculty Publications (65)
- 13 Dec 2018
- News
Sustainable investing risks becoming a victim of its own success
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America
Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
- 18 Dec 2012
- News
Fight the Nine Symptoms of Corporate Decline
- 01 Mar 2018
- News
American companies snub the National Rifle Association
- 18 Jul 2016
- Blog Post
Coming to HBS after Military Service
As I prepared to separate from the United States Navy, many people warned me about the challenges I would soon face. My transition from the Navy to HBS has certainly had its trials, but I would like to focus on the opportunities that... View Details
- 03 Aug 2016
- News
When capitalism only rewards shareholders, it’s time for reform
- 15 Apr 2020
- News
Millions Of US Small Businesses May Never Reopen
- 06 Apr 2020
- News
Rollout For U.S. Small Business Relief Leaves Fintechs Hanging
- 15 Sep 2009
- News
Why a Lehman deal would not have saved us
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
supplemental, qualitative investigation, we propose some potential interpretations for our findings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54356 forthcoming Psychological Science The Effect of Graphic Warnings... View Details
Keywords: Sean Silverthorne
- December 2014 (Revised November 2015)
- Case
Alibaba Goes Public (A)
In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did... View Details
Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China
Palepu, Krishna, Suraj Srinivasan, Charles C.Y. Wang, and David Lane. "Alibaba Goes Public (A)." Harvard Business School Case 115-029, December 2014. (Revised November 2015.)
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- 21 Feb 2013
- News
The Multipolar MBA
- 22 Mar 2018
- News
Trust Betrayed: Wives of White-Collar Criminals Tell Their Stories
- 26 Dec 2011
- News
Should Shackleton's Heroism Matter to Today's Entrepreneurs?
- 07 Sep 2010
- News
China: Looking beyond the boom
- 29 Jan 2015
- News
'India is a country obsessed with education'
- 06 Jun 2021
- News