Warnings - Publications - Faculty & Research

17 May 2021
News

This Is the Year of the Broken Supply Chain

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

Citation

Educators

Purchase

01 Mar 2018
News

American companies snub the National Rifle Association

14 Dec 2012
News

Getting down to business

27 May 2020
News

Why the SpaceX manned mission is critical to the private space race

02 Apr 2020
News

FinTechs Must Be Involved In Paycheck Protection Program Lending For Small Business

13 Dec 2018
News

Sustainable investing risks becoming a victim of its own success

23 Nov 2013
News

It’s complicated

18 Jul 2016
Blog Post

Coming to HBS after Military Service

As I prepared to separate from the United States Navy, many people warned me about the challenges I would soon face. My transition from the Navy to HBS has certainly had its trials, but I would like to focus on the opportunities that... View Details

18 Dec 2012
News

Fight the Nine Symptoms of Corporate Decline

03 Apr 2020
News

How To Prevent The Pandemic From Taking A Greater Toll On Women Entrepreneurs

06 Apr 2020
News

Rollout For U.S. Small Business Relief Leaves Fintechs Hanging

15 Sep 2009
News

Why a Lehman deal would not have saved us

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

supplemental, qualitative investigation, we propose some potential interpretations for our findings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54356 forthcoming Psychological Science The Effect of Graphic Warnings... View Details

Keywords: Sean Silverthorne

December 2014 (Revised November 2015)
Case

Alibaba Goes Public (A)

By: Krishna Palepu, Suraj Srinivasan, Charles C.Y. Wang and David Lane

In 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rights. Why did... View Details

Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Corporate Governance; Financial Services Industry; United States; Hong Kong; China

Citation

Educators

Purchase