Publications

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April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

March 2008 (Revised May 2011)
Case

Accenture's War for Talent in India

By: Robert G. Eccles, David Lane, Namrata Arora and Prabakar 'PK' Kothandaraman

Keywords: Human Resources; Recruitment; India

February 2000 (Revised October 2000)
Case

Open Market, Inc.: The E-Commerce Wars

By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani

Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details

Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry

Find at Harvard

April 6, 2003
Article

War Is Challenging Broadcasters and Advertisers

By: J. Quelch

10 Mar 2015
News

A war for wrist real estate

03 Oct 2018
HBS Seminar

Anand Toprani, US Naval War College

September 2020
Case

The Bidding War for Sky plc

By: Guhan Subramanian and Sara H. Eskola

September 2019 (Revised January 2022)
Teaching Note

The U.S. – China Trade War

By: Alberto Cavallo

Teaching Note for HBS No. 719-034. View Details

20 May 2014
News

The Misdirected War on Corporate Short-Termism

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

Beware of competitors lying in the grass, says Harvard Business School professor Alvin E. Roth. His study of bidding practices on eBay suggest that those who wait until the last minute to bid—a practice called sniping—is an effective way to not only get what you want,... View Details

Keywords: by Sara Grant; Web Services; Technology

March 2022
Teaching Note

Microsoft Azure and the Cloud Wars

By: Andy Wu and Matt Higgins

March 2015 (Revised August 2016)
Case

Coffee Wars in India: Starbucks 2015

By: David Yoffie and Rachna Tahilyani

This case examines the progress made by Starbucks in its first two years of operation in India. View Details

Keywords: Competitors; Strategy; Competition; Competitive Advantage; India

November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

November 2006 (Revised July 2007)
Case

CNN and the Cable News Wars

By: Bharat N. Anand, Rafael M. Di Tella and Dennis A. Yao

Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given... View Details

Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition