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(205)
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- Research (142)
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Show Results For
- All HBS Web
(205)
- News (54)
- Research (142)
- Multimedia (2)
- Faculty Publications (41)
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
objective criteria such as price or venue. But what happens when emotion fuels the process? Could it increase efficiency and engagement? Edward McFowland III, assistant professor at Harvard Business School, and his coauthors examine this matchmaking View Details
Keywords: by Kara Baskin
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
restaurants that received the label were white, compared to the racial makeup of reviewers of the same restaurants prior to the introduction of the feature. The authors also used voting and Census data to determine that increased demand... View Details
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior... View Details
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
options, which is in their long-term best interest to do? For the first project we obtained access (with the help of HBS professor Anita Elberse) to a data set containing information about the film rental and return behaviors of a sample... View Details
- 26 Jan 2016
- First Look
January 26, 2016
group. While canvassers' visits increased turnout by 1.8 percentage points, candidates had no impact on participation. Candidates increased their own vote share in the precincts they canvassed, but only at the expense of their running... View Details
Keywords: Sean Silverthorne
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
elections in nine countries, including the US, UK, Germany, and Canada. Among the 172,000 respondents in the study, almost 80 percent had watched a debate. The team compared vote intentions in the pre-election survey to actual View Details
Keywords: by Danielle Kost
- 20 Dec 2022
- Op-Ed
Employee Feedback: The Key to Retention During the Great Resignation
Can there be corporate democracy if employees can’t vote on the actions its companies take? Yes, and it’s needed now more than ever. The pandemic has brought much employee discontent and activism. Last January, for example, with one-third... View Details
Keywords: by Michael Beer
- 07 Oct 2008
- First Look
First Look: October 7, 2008
interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the effect "muckraking"... View Details
Keywords: Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
- 17 Nov 2016
- Op-Ed
What's Behind the Unexpected Trump Support from Women
Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details
Keywords: by Laura Morgan Roberts and Robin Ely
- Web
Profiles - MBA
the Harvard Undergraduate Behavioral Strategy Group (BSG), a consulting group helping companies overcome the behavioral challenges, and with late-stage startups at a healthcare VC. I have come to realize... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
after 62 years in stores, following growing complaints that the branding was sexist. And Chick Beer didn’t seem to catch on, as the company no longer exists. A gender-centered message also didn’t work well for presidential candidate Hillary Clinton. When supporters... View Details
- Web
Accounting & Management Awards & Honors - Faculty & Research
Vote for "Short-Termism, Shareholder Payouts, and Investment in the EU" (June 2021) with Jesse M. Fried. Charles C.Y. Wang : Received the Wyss Award for Excellence in Doctoral Student Mentoring in 2022. Yuan Zou : Winner of the 2022... View Details
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
was a big piece of that. Because India did not follow a similar extreme path it didn't need to embrace FDI quite as much. So that's a reasonable reason to expect low FDI levels. On the negative side, however, India, with its indigenous entrepreneurs, still engages in... View Details
Keywords: by Martha Lagace
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business School. "But research shows... View Details
Keywords: by Carmen Nobel
- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more activity at the bottom of the funnel, Terry... View Details
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
Keywords: Sean Silverthorne
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
imperialists? A: Americans never like to use that word in describing our actions! I certainly don't. But it fits our behavior in Panama. The "successful" part happened under Teddy Roosevelt: the United States used military force... View Details