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- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- 2005
- Book
A Portrait of the Visual Arts: Meeting the Challenges of a New Era
By: Kevin F. McCarthy, Elizabeth A. Ondaatje, Arthur C. Brooks and András Szántó
Providing information about developments in the visual arts world, this book provides an analysis of the sector, describing the characteristics of visual arts consumers, artists, finances, and organization. View Details
McCarthy, Kevin F., Elizabeth A. Ondaatje, Arthur C. Brooks, and András Szántó. A Portrait of the Visual Arts: Meeting the Challenges of a New Era. Santa Monica, CA: RAND, 2005.
- January 2003 (Revised January 2007)
- Case
Guide Dogs for the Blind Association
By: Allen S. Grossman, Jane Wei-Skillern and Kristin Lieb
In 2002, Guide Dogs for the Blind Association, the recognized world leader in the breeding and training of guide dogs, was in the midst of broadening its reach and providing additional mobility services. Chief Executive Geraldine Peacock was concerned that systemic... View Details
Keywords: Transition; Growth and Development Strategy; Resource Allocation; Organizational Change and Adaptation; Programs; Networks; Nonprofit Organizations; Competitive Strategy
Grossman, Allen S., Jane Wei-Skillern, and Kristin Lieb. "Guide Dogs for the Blind Association." Harvard Business School Case 303-006, January 2003. (Revised January 2007.)
- November 1998 (Revised December 1998)
- Background Note
Templates for Profit Planning
By: Robert L. Simons
A one-page visual to support the key variables to be considered in building a profit plan. View Details
Simons, Robert L. "Templates for Profit Planning." Harvard Business School Background Note 199-032, November 1998. (Revised December 1998.)
- Forthcoming
- Article
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
By: Roberto Verganti
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
- Research Summary
How Executives and Artists Approach Ill-Structured Problems
By: Gerald Zaltman
An ill-structured problem is one which is not routine, has no obvious best answer, and even the nature of the problem may be unclear. Ill-structured problems tend to be particularly significant when they arise. Using ZMET, this research investigates how experienced... View Details
- Forthcoming
- Article
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years, featuring unique offerings from individual providers. However, scalable quantification of visual uniqueness and their impacts on platforms like Airbnb remain largely unexplored. We address... View Details
Keywords: Peer-to-peer Markets; Markets; Digital Platforms; AI and Machine Learning; Performance Effectiveness
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." Journal of Consumer Research (forthcoming). (Pre-published online April 8, 2025.)