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Publications

Filter Results: (91) Arrow Down
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Show Results For

  • All HBS Web  (91)
    • News  (12)
    • Research  (58)
    • Events  (1)
  • Faculty Publications  (26)

Show Results For

  • All HBS Web  (91)
    • News  (12)
    • Research  (58)
    • Events  (1)
  • Faculty Publications  (26)
← Page 4 of 91 Results →
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2007
  • News

Up from the Ashes

and, on the other hand, as an attempt to deal with a situation that is sure to change presently — as an attempt by those firms to keep on their feet, on ground that is slipping away from under them. In other words, the problem that is usually being View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

Buy Now, Pay Later: Research Links - Secondary Resources

Manuscript Collections Printed Collections Visual Collections Secondary Resources Credits Bacheller, Irving. Keeping up with Lizzie; Charge It (New York: Harper & Brothers, 1911 and 1912). Full text available as a networked resource.... View Details
  • 20 Jun 2019
  • News

Reframing Modern Art

presenting the most compelling images upfront and defining them or presenting them in juxtapositions and scenarios that could allow the potential lender to visualize how exciting this display could be in the galleries. Also, trying to... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2016
  • First Look

September 20, 2016

Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city government to address... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2020
  • Blog Post

Flatiron School: Reflections from Summer 2020

work authorization to come through before being able to work again. Joshua Rodriguez: My goals for the summer were three-fold: (1) demystify what is data science (2) get comfortable using Python and SQL for data analysis and (3) meet... View Details
Keywords: All Industries
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum number of bottles to purchase.... View Details
Keywords: Dina Gerdeman
  • Web

Flatiron School: Reflections from Summer 2020 - Recruiting

data science (2) get comfortable using Python and SQL for data analysis and (3) meet other HBSers interested in data science. Yuki Yaguchi (MBA 2021) : My goal over the summer was to learn practical data science skills to a level that I... View Details
  • 29 Mar 2016
  • First Look

March 29, 2016

customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period.... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

policy, with a Pareto‐efficient objective that trades off this principle and conventional utilitarianism, is simulated using conventional constraints and methods. A wide range of optimal policy outcomes can result, including those that match well several features of... View Details
Keywords: Dina Gerdeman
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

an empirical analysis of the geographic, economic, and social factors that contributed to the spread of civil war in Nepal over the period 1996-2006. This within-country analysis complements existing... View Details
Keywords: Martha Lagace
  • 01 Feb 1998
  • News

Women at the Top

Kim B. Clark talked about the School's efforts in areas such as entrepreneurial studies, information technology, and the recruiting of more women students to the MBA Program. Day three's sessions offered a mix of business analysis and... View Details
Keywords: Marguerite Rigoglioso and Susan Young
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

tendency, look at the following diagram from Roger Shepard's book Mind Sights: Original Visual Illusions, Ambiguities, and Other Anomalies (W. H. Freeman, 1990): Illustration of two tables © 1990 Roger N. Shepard How do the two tables... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53459 Winter 2017 Oxford Review of Economic Policy An Invitation to Market Design By: Kominers, Scott Duke, Alexander Teytelboym, and Vincent P. Crawford Abstract—Market design seeks to translate economic... View Details
Keywords: Carmen Nobel
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

technologies that changed how or what we see, we changed ourselves and the world around us. Visual technologies propelled the human journey from walking apes to masters of nature to self-obsessed screen junkies. Having come this far, the... View Details
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