Publications

December 2000
Background Note

Online Portals

By: Thomas R. Eisenmann and Sanjay Pothen

Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details

Keywords: Business Model; Web Services Industry

Educators

November 2000 (Revised December 2000)
Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown

Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details

Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry

06 Sep 2022
Research & Ideas

Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations

Anti-Kickback Statute prohibits the exchange of anything of value that rewards or generates business reimbursable by federal health care programs. While the law prohibits drugmakers from directly covering copays and other out-of-pocket... View Details

Keywords: by Ben Rand; Insurance; Health; Pharmaceutical

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54694 in press Journal of Social and Personal Relationships Valuing Time Over Money Is Associated with Greater Social Connection By: Whillans, A.V., and Elizabeth... View Details

Keywords: Dina Gerdeman

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

The Balanced Scorecard helps organizations manage the value creation process at each of these levels. In each situation, the Balanced Scorecard creates a strategy map that links financial results with the key View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

Research Summary

Cross-Boundary Coordination and Airline Performance

In the context of global airline alliances, this study explores how organizations engaged in partnerships for service delivery achieve coordination with each other. We will assess the impact of both cross-functional and cross-organizational coordination on the quality... View Details

2008
Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many ﬁelds of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

Article

On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc

By: Daniel Malter

This paper identifies the causal symbolic effect of status on the prices organizations charge for their products. I exploit the classification of the châteaux of the Médoc, which sorted 61 wine producers into five growth classes in 1855, as a fixed hierarchical symbol... View Details

Keywords: Organizational Status; Quality Signals; Conspicuous Consumption; Wine Classification Of 1855; Grand Cru; Status and Position; Quality; Reputation; Price; France

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry

Read Now

24 Jun 2014
First Look

First Look: June 24

argue that this rule is feasible despite the limited powers of central authorities. We also offer a framework for reasoning about future prices of IP addresses and then explore the role of rentals in sharing information about the value of... View Details

Keywords: Sean Silverthorne

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

writing about the notion that customers don’t buy products and services, they buy results and process quality. Why both? A charming driver can’t deliver a result without a limo. At about the same time, Clay Christensen and his co-authors... View Details

Keywords: by James Heskett

February 2022 (Revised January 2023)
Case

Creating and Measuring Purpose at Viega

By: Ethan Rouen, Suraj Srinivasan and James Barnett

At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details

Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany

Educators

2013
Article

Knowledge-Based View of Strategy [La Visión de la Estrategia basada en el Conocimiento]

By: Hirotaka Takeuchi

Strategy is about future creation. Firms differ not just because they have different value chains and activity systems or different resources and competencies, but because they envision different futures. They differ because people in charge of formulating and... View Details