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Publications

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      Value AddedRemove Value Added →

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      • October 2000 (Revised June 2017)
      • Case

      Vyaderm Pharmaceuticals: The EVA Decision

      By: Robert Simons and Indra A. Reinbergs
      In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
      Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)
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      Simons, Robert, and Indra A. Reinbergs. "Vyaderm Pharmaceuticals: The EVA Decision." Harvard Business School Case 101-019, October 2000. (Revised June 2017.)
      • June 2000 (Revised July 2000)
      • Case

      ORIX KK

      By: Malcolm S. Salter and Andrew Eggers
      Describes the challenges facing a Japanese financial services company as it attempts to maintain its ability to attract and retain talented employees. The CEO's ideas of corporate governance and evidence from the competitive labor environment suggest the need for more... View Details
      Keywords: Corporate Governance; Compensation and Benefits; Motivation and Incentives; Management Analysis, Tools, and Techniques; Geographic Location; Financial Services Industry; Japan
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      Salter, Malcolm S., and Andrew Eggers. "ORIX KK." Harvard Business School Case 800-272, June 2000. (Revised July 2000.)
      • April 1998 (Revised January 2007)
      • Case

      Arrow Electronics, Inc.

      By: Das Narayandas
      Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details
      Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry
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      Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
      • January 1998 (Revised February 2006)
      • Background Note

      Creating Competitive Advantage

      By: Pankaj Ghemawat and Jan W. Rivkin
      A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to... View Details
      Keywords: Competitive Advantage; Competitive Strategy; Management; Business Strategy; Growth and Development Strategy; Innovation Strategy; Management Practices and Processes; Value Creation; Pharmaceutical Industry
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      Ghemawat, Pankaj, and Jan W. Rivkin. "Creating Competitive Advantage." Harvard Business School Background Note 798-062, January 1998. (Revised February 2006.)
      • 1994
      • Book

      Adding Value: Brands and Marketing in Food and Drink

      By: Geoffrey Jones and Nicholas J. Morgan
      Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
      Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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      Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
      • June 1993 (Revised November 2007)
      • Case

      Duckworth Industries, Inc.--Incentive Compensation Programs

      By: William E. Fruhan Jr.
      A private company is considering an introduction of a long-run incentive compensation system in which payoffs to managers are determined by the economic value added for shareholders by their individual business units. The proposed new system is compared to a number of... View Details
      Keywords: Executive Compensation; Management Teams; Business and Shareholder Relations; Motivation and Incentives; Value Creation
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      Fruhan, William E., Jr. "Duckworth Industries, Inc.--Incentive Compensation Programs." Harvard Business School Case 293-091, June 1993. (Revised November 2007.)
      • November 1989 (Revised December 1989)
      • Case

      Grand Metropolitan ... Adding Value to Foods

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "Grand Metropolitan ... Adding Value to Foods." Harvard Business School Case 590-056, November 1989. (Revised December 1989.)
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • February 1988 (Revised July 1990)
      • Background Note

      Adding Value at the Top: A Perspective on the General Manager's Job

      By: Malcolm S. Salter and Howard H. Stevenson
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      Salter, Malcolm S., and Howard H. Stevenson. "Adding Value at the Top: A Perspective on the General Manager's Job." Harvard Business School Background Note 388-089, February 1988. (Revised July 1990.)
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Revitalizing Businesses

      By: William E. Fruhan
      William E. Fruhan, Jr. is exploring how firms act to enhance shareholder value when competitive pressures or takeovers threaten their operations. The approach most frequently taken involves fixing businesses that can be fixed and advantageously divesting those that... View Details
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