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    • News  (123)
    • Research  (84)
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  • Faculty Publications  (28)

Show Results For

  • All HBS Web  (250)
    • People  (2)
    • News  (123)
    • Research  (84)
    • Multimedia  (5)
  • Faculty Publications  (28)
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  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Zaltman. "That's important, but there's a much longer journey for which the store is just a way point." For example, he says, when a person is shopping for luggage, he's thinking about the vacation he's taking the luggage on.... View Details
Keywords: by Richard Bierck; Retail
  • 02 Jan 2018
  • Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

This is even true for high positions. Social identity seems to be stronger than gender in this case. Having No Life is the New Aspirational Lifestyle Dren comments: As a millennial with friends who always want to travel, who take all of their View Details
Keywords: by Sean Silverthorne
  • 16 Jan 2012
  • Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

performance. "Frankly, it's very fuzzy," Soltes says. "What's material to you may not be material to me, and vice versa. If the CEO tells you he's skipping his family vacation for the first time in years, is that material or immaterial?... View Details
Keywords: by Carmen Nobel; Financial Services
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

replicate the effects across a bunch of different domains ranging from Web service to vacations to cameras. Q: What is your practical advice to managers to avoid overchoice? A: There are a couple of different ways to deal with overchoice.... View Details
Keywords: by Poping Lin; Consumer Products
  • 25 Apr 2018
  • Research & Ideas

We May Have Taken Too Much Credit for Easing Workplace Segregation

contrast, a woman cleaning floors for Apple today works for a service contractor. She can’t afford to take vacation time because of the wages she’d lose, going to school is financially out of reach, and no bonus is coming her way—plus she... View Details
Keywords: by Dina Gerdeman
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less satisfying than View Details
Keywords: Re: Michael I. Norton
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

on Friday and Saturday nights. Vacations were no better: 51 percent checked continuously when on vacation. If they lost their wireless device and couldn't replace it for a week, 44 percent of those surveyed said they would experience... View Details
Keywords: by Leslie A. Perlow
  • 26 Sep 2005
  • Research & Ideas

What Perceived Power Brings to Negotiations

recruiter, and had to reach agreement on salary, vacation time, bonus, insurance coverage, and moving expenses. To vary perceived power, participants were given various levels of information regarding their own alternative and the... View Details
Keywords: by Mallory Stark
  • 15 Dec 2015
  • First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake... View Details
Keywords: Carmen Nobel
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

alongside global brands. Retailing and distribution remain largely local. And American consumers show a desire for increasing cultural variety in their life experiences, eating more often at ethnic restaurants and vacationing more often... View Details
Keywords: by John Quelch; Advertising
  • 12 Nov 2021
  • Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

its culture as an amalgam of “freedom and responsibility.” By freedom, the company doesn’t mean a free-for-all. Yes, workers have the freedom to express opposing viewpoints, and they also have wide leeway with their vacation and travel... View Details
Keywords: by Ranjay Gulati; Air Transportation
  • 22 Mar 2011
  • First Look

First Look: March 22

listings for 455,000 hotels, 92,000 attractions, and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million unique monthly visitors who were contributing 21 new reviews every minute. Known for its hotel reviews, TA... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2020
  • Research & Ideas

COVID Not Slowing VC Investment

more basic factor has been holding back investment: remote work. Lockdowns and rising COVID-19 cases prompted many venture capitalists to literally head for the hills, decamping to vacation homes in Wyoming and Idaho. Even with its close... View Details
Keywords: by Danielle Kost; Financial Services; Banking
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

and which one gets the biggest slice of the pie. The issue of pricing perfectly captures this tension. Ideally, you'd like to price your goods high while your complementors price theirs low. Airlines, for instance, would be happy to see View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

use of sweatshop labor when considering a Caribbean vacation with questionable labor practices for themselves than for their friends. Experiment 1B demonstrated that endorsement of sweatshop labor mediated the relationship between product... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2015
  • First Look

First Look: February 3

Organizing the Vacation Rental Industry In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace-a global online... View Details
Keywords: Sean Silverthorne
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

often don’t take the vacation time they have coming to them, and many are feeling even more hesitant to ask for time off right now. But they are also feeling really burned out,” Whillans says. “We have all had to do a lot of adapting in a... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

As the technology wave breaks over us, some think the Internet looks to many about to wash out the established order of everything from vacation booking to the nation-state itself. But hold on a minute, Debora Spar cautions. We've seen... View Details
Keywords: by Debora L. Spar
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

making the award more lucrative and therefore more salient in the minds of the consumers, or they help consumers accumulate rewards in other ways that could be redeemed in their stores. To solve the challenge of the infrequent vacation... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an impressive and profitable performance, while Maynilad failed. Describes the management actions of Manila Water and poses the question of whether, and how much, they... View Details
Keywords: Martha Lagace
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