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- All HBS Web
(154)
- People (1)
- News (24)
- Research (108)
- Events (1)
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- Faculty Publications (61)
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- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
from gender-based strategies, for instance by no longer targeting only women in ads about household cleaning products, according to a recent Kantar study. Unilever and UN Women partnered in 2017 to fight gender stereotypes in ads. Some... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company... View Details
- 17 Nov 2020
- Research & Ideas
Why a Blended Workforce May Be Key to Lasting Competitive Advantage
In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details
Keywords: by Joseph B. Fuller
- 04 Jun 2012
- Research & Ideas
The Business of Life
importance of allocating resources in such a way that they match the strategy, starting with tales of woe from giants like Unilever and Apple and segueing into stories of friends whose marriages fell apart due to neglect. "Watch where... View Details
Keywords: by Carmen Nobel
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
S. Paine When Unilever CEO Paul Polman announced the Unilever Sustainable Living Plan (USLP) in November 2010, commentators took notice. The plan set ambitious goals, to be sure, but more than that, the... View Details
Keywords: by Martha Lagace
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
this volume of essays come about? What surprised you most in the array of research and insights you were able to assemble from your colleagues? Jones: The origins of the project lay with my current research on the worldwide evolution of the Anglo-Dutch consumer goods... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 28 Jun 2016
- First Look
June 28, 2016
Harvard Business School Case 316-124 Gotong Royong: Toward Sustainable Palm Oil In late 2015, Jeff Seabright, chief sustainability officer at Unilever, had to report to Unilever CEO Paul Polman on the effort to transform palm oil... View Details
Keywords: Sean Silverthorne
- 17 Feb 2010
- First Look
First Look: Feb. 17
Business School Supplement 308-080 Denouement of the issues discussed in "Fortis Healthcare (A)." Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/308080-PDF-ENG Hindustan Unilever Limited Thomas J. DeLong and Mona... View Details
Keywords: Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
and arts and culture management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515701-HTM-ENG Harvard Business School Case 615-040 Unilever: Combatting Global Food Waste The global consumer goods company Unilever was on... View Details
Keywords: Carmen Nobel
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
2002 he was CEO of Philips China, Hong Kong, and Taiwan. He pointed to Unilever's early experience in China as a cautionary tale. Unilever had done well selling high-end soap products elsewhere, but in China it had a difficult time... View Details
Keywords: by Julie Jette
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
School Case 517-133 Kjell and Company: Motivating Salespeople Through the Sales-Force Compensation Plan (B) No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/517133-PDF-ENG Harvard Business School Case 317-127 Battle for the Soul of... View Details
Keywords: Sean Silverthorne
- 08 Oct 2010
- What Do You Think?
Will Transparency in CEO Compensation Have Unintended Consequences?
Unilever that actually set low limits on the ratio) that in turn accounts for some amount of added performance. So the resulting questions are: Will moral suasion through such measures as the Dodd-Frank bill affect CEO compensation? Does... View Details
Keywords: by Jim Heskett
- 06 Sep 2011
- Research & Ideas
The Power of Leadership Groups for Staying on Track
Unilever CEO Paul Polman, we can see the effect these groups have had on more senior executives. Polman has asked his top 500 executives worldwide to experience these groups. He notes, "Forming True North Groups is an integral part of the... View Details
Keywords: by Bill George
- 28 Mar 2017
- First Look
First Look at New Research, March 28
states, thereby helping increase the incomes of 80–100 million farmer families across the country. However, despite its success, Amul is beginning to come under increasing pressure. Multinationals like Nestlé and Unilever are increasing... View Details
Keywords: Sean Silverthorne
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
companies encouraging and funding ESG innovation. Dow Chemical has enormous energy consumption in their operations, but they've managed to save more than $10 billion through efficiency programs and are moving the world toward the adoption of renewable energy sources... View Details
Keywords: Re: George Serafeim
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
representing more than 200 of the world’s largest companies, has recently launched investor forums dedicated to the culture of health, often featuring prominent CEOs like Paul Polman of Unilever and Alex Gorsky of Johnson & Johnson.... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
performance. Learning to Live with Governments: Unilever in India and Turkey, 1950-1980 Authors:Geoffrey G. Jones Publication:Entreprises et Histoire 49 (December 2007) Abstract A noteworthy characteristic of the contemporary global... View Details
Keywords: Martha Lagace
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
Duke’s Fuqua School of Business. Toffel is the Senator John Heinz Professor of Environmental Management at HBS. “ some CEOs believe they can’t be silent when a proposed government policy might lead some of their employees to be subjected to inequality or harassment.”... View Details
Keywords: by Michael Blanding
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
included plans to release a new line of sustainable merino wool socks. On a larger scale, Henderson says that Unilever has garnered good press with its plans to use only sustainably sourced agricultural raw materials by 2020 (see her case... View Details
Keywords: by Carmen Nobel