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Show Results For
- All HBS Web
(149)
- People (1)
- News (24)
- Research (108)
- Events (1)
- Multimedia (4)
- Faculty Publications (61)
- May 2016 (Revised June 2017)
- Case
India's Amul: Keeping Up with the Times
By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- 22 Jul 2008
- First Look
First Look: July 22, 2008
to an initial public offering in May 2005. SSG's parent company, the K. Raheja Corporation, and its affiliated companies held 66% of SSG's shares. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508017 View Details
Keywords: Martha Lagace
- October 2017 (Revised August 2020)
- Case
RB
By: Joshua Margolis, Vincent Dessain and Jerome Lenhardt
As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world’s major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing... View Details
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
2016 Gurgaon, India: Penguin Random House Win-Win Corporations: The Indian Way of Shaping Successful Strategies By: Shah, Shashank Abstract—Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC’s Aditya... View Details
Keywords: Sean Silverthorne
- June 10, 2021
- Article
How to Be a Purpose-Driven Leader in a Capitalist World
By: Celia Bravard, John Pontillo and Andrew J. Hoffman
Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system... View Details
Keywords: Values and Beliefs; Mission and Purpose; Social Issues; Power and Influence; Social and Collaborative Networks; Opportunities
Bravard, Celia, John Pontillo, and Andrew J. Hoffman. "How to Be a Purpose-Driven Leader in a Capitalist World." Harvard Business Review (website) (June 10, 2021).
- Web
CSV Explained - Institute For Strategy And Competitiveness
The Lifebuoy Soap Story Created by William Lever in 1894 to combat cholera in Victorian England, Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. See full story Porter on Creating Shared... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length relationship with its U.S. affiliates, refusing to intervene in their management. Although View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world "globalized" from the 1960s.... View Details
- 24 Apr 2017
- Op-Ed
Op-Ed: Courage: The Defining Characteristic of Great Leaders
Unilever Sustainable Living Plan with well-defined metrics the following year. Polman’s efforts in his first eight years returned 214 percent to Unilever shareholders. Nevertheless, Kraft Heinz, owned by... View Details
- Web
Curriculum - Business & Environment
concepts: Business and Government Relations, Business Ethics, Corporate Governance Leadership and Corporate Accountability Aviva plc: Examining Net Zero Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A) Key... View Details
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
William Lever in 1894 to combat cholera in Victorian England, today Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. The affordable soap’s unique formulation helps fight disease in the... View Details
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
takeover of Unilever by 3G Capital / Kraft Heinz. Over our 80-minute case, we discuss the strategies of Unilever (long-term value creation with sustainability at the center) and 3G / Kraft Heinz (steep... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
leadership roles at Procter & Gamble and Nestlé before becoming CEO of Unilever in 2009. Observing the dangers of global warming, Polman focused on sustainability, introducing Unilever’s Sustainable Living Plan and applying it to... View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
from gender-based strategies, for instance by no longer targeting only women in ads about household cleaning products, according to a recent Kantar study. Unilever and UN Women partnered in 2017 to fight gender stereotypes in ads. Some... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company... View Details