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  • July 2024
  • Article

Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic
This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details
Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry
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  • October 2017 (Revised November 2017)
  • Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details
Keywords: New York City; NYC; 311; NYC311; Big Data; Equal Access; Bias; Data Analysis; Public Entrepreneurship; Urban Informatics; Predictive Analytics; Chief Data Officer; Data Analytics; Cities; City Leadership; Analytics and Data Science; Analysis; Prejudice and Bias; Entrepreneurship; Public Sector; City; Public Administration Industry; New York (city, NY)
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  • Research Summary

Business and Low Income Sectors: The Creation of Economic and Social Value

In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value... View Details
  • January 2020
  • Case

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
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  • December 2023 (Revised February 2024)
  • Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
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  • 01 Nov 2011
  • First Look

First Look: Nov. 1

  PublicationsBlind Spots Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:The Montréal Review (September 2011) An abstract is unavailable at this time. Read the article: http://www.themontrealreview.com/2009/Blind-Spots-Bazerman-and-Tenbrunsel.php KFC's... View Details
Keywords: Sean Silverthorne
  • Web

Unique Value Proposition - Institute For Strategy And Competitiveness

by eliminating unnecessary costs and meeting “just enough” of their needs. Where customers are overserved, the lower relative price is often the dominant leg of the triangle. Conversely, some value propositions target customers who are View Details
  • Web

Technology & Operations Management - Faculty & Research

environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and Hanover, PA with a $5 million commitment over 5 years. Full Futures brought together... View Details
  • May 2021
  • Article

Making Doctors Effective Managers and Leaders: A Matter of Health and Well-Being

By: Lisa Rotenstein, Robert S. Huckman and Christine K. Cassel
The COVID-19 crisis has forced physicians to make daily decisions that require knowledge and skills they did not acquire as part of their biomedical training. Physicians are being called upon to be both managers—able to set processes and structures—and leaders—capable... View Details
Keywords: Health Care and Treatment; Management; Leadership; Health Pandemics; Health Industry
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  • Web

Managing the Future of Work

underserved communities, faced major challenges when the COVID-19 pandemic forced nearly all employees to work remotely, disrupting its employee-focused model and increasing attrition rates. Meanwhile, the company was growing rapidly but... View Details
  • Web

The Three Levels of CSV - Institute For Strategy And Competitiveness

reconceiving needs, products, & customers – Meeting societal needs through products – Serving unserved or underserved customers By redefining productivity in the value chain – Utilizing resources, energy, suppliers, logistics, and... View Details
  • Web

Podcasts - Managing the Future of Work

in the face growing polarization. Redrawing the map to tech careers: Per Scholas CEO Plinio Ayala on skills, mobility, and AI 09 APR 2025 | Managing the Future of Work After decades preparing workers from underserved communities for... View Details
  • Portrait Project

Samrath Oberoi

communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will enhance accessibility within such “white spaces” globally, and... View Details
  • Web

About - Business & Environment

maintenance, and data management. At HBS, Elise has experience managing MBA courses, coordinating faculty & doctoral recruiting, and overseeing events. Prior to working at HBS, she taught elementary school in underserved communities in... View Details
  • 17 Nov 2023
  • Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

to serve underprivileged families, particularly youth, in low-income communities. I intend on carrying that torch forward by providing underserved communities, especially those of color, with opportunities to actualize their dreams via... View Details
  • Web

Mid-US - Global

underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and Hanover, PA with a $5 million commitment over 5 years. Full Futures brought together diverse partners... View Details
  • Web

2023 Reunion Presentations - Alumni

consumers, and society. One risk is to underserve customers from protected or underrepresented groups, even if the firm does not intend to discriminate based on those characteristics. In this session we will discuss ways in which... View Details
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets Case Study The Lifebuoy Soap Story Meeting the needs of View Details
  • Web

Profiles - MBA

I want to join or start a team that empowers people whose needs are underserved by current systems of care, whether that's patients with orphan diseases, those diagnosed with costly chronic conditions, or individuals in rural communities.... View Details
  • Web

Faculty & Research - Leadership

launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC,... View Details