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  • All HBS Web  (1,358)
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  • All HBS Web  (1,358)
    • People  (7)
    • News  (299)
    • Research  (612)
    • Events  (1)
    • Multimedia  (14)
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  • 24 May 2017
  • News

Ilene H. Lang, MBA 1973

was the best in the country: Radcliffe. “I was a feminist early on,” says Lang, whose life’s work includes building a picture-framing store and a photo business, blazing a trail as a high-tech leader, raising three children, and... View Details
Keywords: Susan Young
  • 01 Dec 2022
  • News

Full Court Press

private equity firm, offered both funding and expertise on scaling businesses in Africa. For NBA Africa, scaling requires building local, on-the-ground relationships, region by region. For NBA Africa, scaling requires View Details
Keywords: Dan Morrell
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details
  • 01 Jun 2024
  • News

Alumni and Faculty Books

extent of wrongful benefits and damages from 600 years of international harm to the African continent. Read, Write, Own: Building the Next Era of the Internet By Chris Dixon (MBA 2003) Random House The internet of today is a far cry from... View Details
  • 01 Dec 2010
  • News

Faculty Research Online

recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan... View Details
  • 01 Mar 2011
  • News

Noted & Quoted

“The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November 18, 2010) “Grocery store shelves... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 04 Sep 2019
  • News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 19 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Mar 2017
  • News

Lego Stays on Script

those already exist. They need to have a building component and exist as a starting point for kids to create their own stories, not just play out what they see on television or in a movie.” In every case—including movies—“we have to make... View Details
Keywords: Julia Hanna
  • 01 Sep 2020
  • News

Giving Amazon the Boot

brand’s image on Amazon. “I was building buzz around my own brand, and Amazon was working against me in that sense,” she says. In August 2019, Ford stopped listing products on the site. After a difficult March and April this year when the... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Jun 2003
  • News

Alumni Bookshelf

overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details
Keywords: Publishing Industries (except Internet); Information
  • 04 Sep 2019
  • News

Action Plan: A New ’Cue

Chinese steamed bun with hickory-smoked pulled pork, pickled daikon relish, and Asian plum barbecue sauce. How to: Build a Brand Know what you want to build. “Food, music, and art are the three pillars of... View Details
Keywords: April White
  • 18 May 2015
  • News

The First Five Years: Anjali Vaidya (MBA 2010)

enjoy team management for the teaching aspect. It’s personally very rewarding to see someone take my advice or general direction and produce useful results. I enjoy turnarounds because they are very difficult and no one expects the View Details
Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information
  • 01 Dec 2014
  • News

Innovation: Frozen Assets

As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Dec 2007
  • News

Faculty Research Online

http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting... View Details
Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing
  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Mar 2005
  • News

Lighting It Up

used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong and thrilled to be involved in... View Details
Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities
  • 07 Oct 2024
  • News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
  • 01 Dec 2002
  • News

Alumni Bookshelf

did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive resource on View Details
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