Two-sided Platforms - Publications - Faculty & Research - Harvard Business School

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January 2016 (Revised July 2017)
Case

HourlyNerd

By: Jill Avery and Joseph Fuller

HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details

Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States

July 2008 (Revised September 2009)
Case

Betfair vs. UK Bookmakers

By: Ramon Casadesus-Masanell and Neil Campbell

Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details

Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

that they could approach the markets of the US and Europe more directly. Indeed, Amazon was the teacher. Beginning in 2013, the retail website began to recruit Chinese manufacturers to sell on Amazon Marketplace. The seeds for the birth of SHEIN were sown. SHEIN’s... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

05 Sep 2007
First Look

First Look: September 5, 2007

Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by... View Details

Keywords: Martha Lagace

December 2017 (Revised March 2019)
Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart

Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

21 Jun 2007
Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology

August 2021 (Revised September 2022)
Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang

In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details

Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change

25 May 2010
First Look

First Look: May 25

Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that View Details

Keywords: Martha Lagace

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

05 Apr 2011
First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather... View Details

Keywords: Sean Silverthorne

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

21 Apr 2009
First Look

First Look: April 21, 2009

depth against scope of MSP functions. Download the paper: http://www.hbs.edu/research/pdf/09-115.pdf Proprietary vs. Open Two-Sided Platforms and Social Efficiency Author:Andrei Hagiu Abstract This paper... View Details

Keywords: Martha Lagace

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that in many multi-sided... View Details

Keywords: by Sean Silverthorne; Technology

21 Jul 2015
First Look

First Look: July 21, 2015

in choosing between a traditional mode (where the firm takes control of service provision) and a platform mode (where professionals retain control over service provision). The choice of mode is determined by the need to balance View Details

Keywords: Sean Silverthorne

26 Jul 2016
First Look

July 26, 2016

https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces)... View Details

Keywords: Sean Silverthorne

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

this value and is related to research being done by colleague Andrei Hagiu and others into the dynamics of multi-sided markets: platforms that serve two or more distinct groups of customers who value each other's participation. Just how... View Details

Keywords: by Sarah Jane Gilbert; Web Services

28 Aug 2007
First Look

First Look: August 28, 2007

exercise and review of concepts such as capacity, bottlenecks, and throughput times. Students should be able to make several useful suggestions for improving the system. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608037 Staging... View Details

Keywords: Martha Lagace

17 Apr 2007
First Look

First Look: April 17, 2007

note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707493 PublicationsMerchant or Two-Sided Platform Author:Andrei Hagiu Periodical:Review of Network Economics (forthcoming) Abstract This... View Details

Keywords: Martha Lagace

17 Nov 2009
First Look

First Look: Nov. 17

two-sided platforms and indirect network effects to develop an explanation why markets with two-sided platforms are often characterized by... View Details

Keywords: Martha Lagace

14 Jun 2011
First Look

First Look: June 14

Hanna Hałaburda Abstract In this paper we address the question of learning in a two-sided matching mechanism that utilizes the deferred acceptance algorithm. We consider a repeated matching game where at each period agents observe their... View Details

Keywords: Sean Silverthorne

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