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  • Fall 2014
  • Article

Price Restrictions in Multi-sided Platforms: Practices and Responses

By: Benjamin Edelman and Julian Wright
In connecting buyers to sellers, some two-sided platforms require that sellers offer their lowest prices through the platform, disallowing lower prices for direct sales or sales through competing platforms. In this article, we explore the various contexts where such... View Details
Keywords: Intermediaries; Strategy; Pricing; Vertical Restraints; Price; Distribution Channels
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  • Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

that they could approach the markets of the US and Europe more directly. Indeed, Amazon was the teacher. Beginning in 2013, the retail website began to recruit Chinese manufacturers to sell on Amazon Marketplace. The seeds for the birth of SHEIN were sown. SHEIN’s... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

  Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by... View Details
Keywords: Martha Lagace
  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • 25 May 2010
  • First Look

First Look: May 25

Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that View Details
Keywords: Martha Lagace
  • August 2021 (Revised September 2022)
  • Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change
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  • 05 Apr 2011
  • First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that in many multi-sided... View Details
Keywords: by Sean Silverthorne; Technology
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

depth against scope of MSP functions. Download the paper: http://www.hbs.edu/research/pdf/09-115.pdf Proprietary vs. Open Two-Sided Platforms and Social Efficiency Author:Andrei Hagiu Abstract This paper... View Details
Keywords: Martha Lagace
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

in choosing between a traditional mode (where the firm takes control of service provision) and a platform mode (where professionals retain control over service provision). The choice of mode is determined by the need to balance View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

exercise and review of concepts such as capacity, bottlenecks, and throughput times. Students should be able to make several useful suggestions for improving the system. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608037 Staging... View Details
Keywords: Martha Lagace
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707493   PublicationsMerchant or Two-Sided Platform Author:Andrei Hagiu Periodical:Review of Network Economics (forthcoming) Abstract This... View Details
Keywords: Martha Lagace
  • 17 Sep 2013
  • First Look

First Look: September 17

analyses of firm heterogeneity. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-022.pdf Investment Incentives in Open-Source and Proprietary Two-Sided Platforms By:... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2011
  • First Look

First Look: July 12

returns. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1734528 Platform Competition under Asymmetric Information Authors:Hanna Hałaburda and Yaron Yehezkel Abstract In the context of View Details
Keywords: Carmen Nobel
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

July–August 2017 Harvard Business Review Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value By: Hagiu, Andrei, and Elizabeth J. Altman Abstract—Five of the 10 most valuable companies in the world... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

this context, "platforms" provide infrastructure and rules that facilitate users' transactions. The article provides an introduction to strategic challenges that confront platform providers serving View Details
Keywords: Sean Silverthorne

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