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07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either successfully earned the View Details

Keywords: by Lane Lambert

January 1999
Article

Is Trust a Historical Residue? Information Flows and Trust Levels

By: T. Khanna and R. Fisman

Keywords: Information; Trust

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21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

February 2004
Article

Risky Business: Trust in Negotiation

By: Deepak Malhotra

Keywords: Trust; Negotiation

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05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of... View Details

Keywords: by James Heskett

November 2018
Article

Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy

By: Oliver Schilke and Laura Huang

Organizational scholars have long underscored the positive consequences of trust, yet trust can also have dysfunctional effects if it is not placed wisely. Though much research has examined conditions that increase individuals’ tendencies to trust others, we know very... View Details

Keywords: Trust; Interpersonal Communication; Judgments; Perspective

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Article

They Are Us? The Mediating Effects of Compatibility-based Trust on the Relationship Between Discrimination and Overall Trust

By: Mariska Kappmeier, Bushra Guenoun and Remaya Campbell

The tragic Christchurch massacre brought the dangers of social ‘othering’ to the forefront of public attention. While the extreme nature of the attack shocked majority and minority groups alike, overt and latent discrimination are common experiences for many minorities... View Details

Keywords: Intergroup Conflict; Discrimination; Trust; Prejudice and Bias; Perception; New Zealand

19 Dec 2011
Research & Ideas

Climbing the Great Wall of Trust

means loyalty to people from the same village, but extends outward in principle to emphasize trusted personal relationships in every aspect of society. In a paper published in the December 2011 Journal of International Business Studies,... View Details

Keywords: by Michael Blanding

January 29, 2018
Article

How to Build Trust with Colleagues You Rarely See

By: Tsedal Neeley

Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details

Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees

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August 1985 (Revised July 1991)
Case

Bankers Trust New York Corp.

By: Dwight B. Crane and Robert G. Eccles Jr.

Keywords: Banking Industry; New York (state, US)

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Article

How Bigger Dividends Build Trust

By: Joseph B. Fuller

September 2006 (Revised July 2007)
Teaching Note

Restoring Trust at WorldCom (TN)

By: Sandra J. Sucher and Aldo Sesia

Teaching Note to (404-138) and (304-091). View Details

Keywords: Telecommunications Industry

February 1976 (Revised January 1987)
Case

Coolidge Bank and Trust Co.

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December 1985
Case

Building Trust at Warner Gear

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February 2021
Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu

As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details

Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms

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March 1998
Teaching Note

Acme Investment Trust TN

By: Josh Lerner

Teaching Note for (9-296-042). View Details

Keywords: Financial Services Industry

December 2023
Teaching Note

Viceroy Research versus Medical Properties Trust

By: Jonas Heese and Joseph Pacelli

Teaching Note for HBS Case No. 124-027. View Details

June 1960
Case

First Pennsylvania Banking & Trust Co.

By: John H. McArthur

Keywords: Banking Industry

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March 2006
Article

Do I Contribute More When I Trust More?: Differential Effects of Cognition- and Affect-based Trust

By: K. Y. Ng and Roy Y.J. Chua

Keywords: Trust; Cognition and Thinking; Outcome or Result

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September 2023
Teaching Note

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney

Teaching Note for HBS Case No. 323-057. Patagonia’s change of ownership from a privately held company to a perpetual purpose trust and 501(c)(4) nonprofit in order to use the company’s profit to fight the environmental crisis and be a model for future businesses. View Details

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