Publications

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July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Travel Industry; Travel Industry; Singapore

February 2008 (Revised August 2014)
Case

MedVal Ventures

By: Regina E. Herzlinger

Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details

Keywords: Business Startups; Cost Management; Globalized Markets and Industries; Health Care and Treatment; Travel Industry; Travel Industry; India; United States

Teaching Interest

Field Global Immersion

By: Archie L. Jones

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Travel Industry; Travel Industry; Travel Industry; Europe; France

24 Jan 2012
First Look

First Look: Jan. 24

legal and business issues versus his desire to land the key customer. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/812050-PDF-ENG Grand Circle Travel: Where Risk Comes with the Territory Herman B. LeonardHarvard Business School Case 311-105 A worldwide... View Details

Keywords: Sean Silverthorne

May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Travel Industry; Travel Industry; United States

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Robin Knight from TravelPlanner.com

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Jackie Hoff from Travelexis.com

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Pat Young from SCOUT

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

April 2005 (Revised June 2005)
Compilation

Boeing 787: The Dreamliner

By: Richard L. Nolan and Suresh Kotha

Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details

Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States

November 2022
Article

Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres

By: Omar Isaac Asensio

Evidence from a policy experiment shows that public safety bans on electric scooters and electric bikes can generate unintended traffic congestion in city centres. The studied ban is found to increase travel times by 9–11% for daily evening commutes and by 37%... View Details

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April 2010
Supplement

The Auction for Travelport (B)

By: Andrei Hagiu and Misha Sanwal

This short case presents the epilogue of The Auction for Travelport (A). Blackstone decided to bid on its own, acquired Travelport for $4.3 billion and subsequently went on to acquire another GDS, Travelspan, for $1.4 billion. It then merged the two GDSs and partially... View Details

Keywords: Competitive Advantage; Value Creation; Private Equity; Mergers and Acquisitions; Industry Structures; Initial Public Offering; Capital Markets; Market Transactions; Change; Auctions; Travel Industry

March 2021 (Revised August 2023)
Case

Helen Keller: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Helen Keller who at 19 months became deaf and blind. Refusing to be sidelined from life, Keller showed great determination in learning how to communicate with others, employing tutors and travelling to Boston to enroll in the Perkins... View Details

Keywords: Mission And Purpose; Values And Beliefs; Success; Diversity; Leading Change; Personal Development and Career; Personal Characteristics; Power and Influence

25 Jan 2013
Research & Ideas

Why a Harvard Finance Instructor Went to the Kumbh Mela

I'm in a winter coat and hat in the January pre-dawn cold and dark, standing on sandbags on a riverbank in the middle of Uttar Pradesh, India. Pilgrims and the faithful and the respectful come to the river this morning by the hundreds, clad in the minimum, praying and... View Details

Keywords: by John D. Macomber; Construction; Real Estate

28 Aug 2018
Working Paper Summaries

Homesick or Home Run? Distance from Hometown and Employee Performance: A Natural Experiment from India

Keywords: by Prithwiraj Choudhury and Ohchan Kwon

August 1999 (Revised June 2008)
Case

Taran Swan at Nickelodeon Latin America (A)

By: Linda A. Hill and Kristin Doughty

Eighteen months after launching Nickelodeon Latin America, general manager Taran Swan must leave the company's Miami headquarters for her New York home because of complications with her pregnancy. Unable to travel for at least the next six months, Swan must decide how... View Details

Keywords: Selection and Staffing; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams

June 2009 (Revised October 2011)
Case

Mina O'Reilly at Logan Airport's TSA

By: Michel Anteby and Erin McFee

Mina O'Reilly, an officer at Logan Airport's Transportation Security Administration (TSA) in Boston, must discipline an employee responsible for a security breach that resulted in a 45-minute terminal closure during peak hours, a potential threat to traveler safety,... View Details

Keywords: Corporate Accountability; Employee Relationship Management; Organizational Culture; Air Transportation; Air Transportation Industry; Boston