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01 Oct 2013
First Look

First Look: October 1

School and the NASA Tournament Lab, many organizations "are finding that making open innovation work can be more complicated than it looks." Publisher's link:... View Details

Keywords: Sean Silverthorne

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

respectively, for the NASA Tournament Lab, a new online project designed to tackle complex computational problems by setting up competitions among scientists to come up with solutions. But the findings from their study can be broadly... View Details

Keywords: by Michael Blanding

24 Jul 2007
First Look

First Look: July 24, 2007

Marketing a Champion (A) Harvard Business School Case 507-065 In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International... View Details

Keywords: Martha Lagace