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- 24 Jul 2007
- First Look
First Look: July 24, 2007
Marketing a Champion (A) Harvard Business School Case 507-065 In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Egyptian Retailers Harvard Business School Case 106-065 CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a View Details
Keywords: Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
is strongest after the rank ordering of the actors in a tournament becomes relatively stable, which focuses contestants' attention on proximately ranked competitors. The empirical context we examine is the National Association for Stock... View Details
Keywords: Sean Silverthorne