Tokenization - Publications - Faculty & Research

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A Marketing Revolution - The Art of American Advertising

that crossed the boundaries of art and commerce. Their rapidly proliferating advertising products reached audiences far and wide, permeating public spaces in bold designs and colors with instantly recognizable brand names and inhabiting domestic domains as intimate,... View Details

01 Mar 2009
News

My Real Career

Francisco Bay; dressed in Prada and Manolo’s; and had the token perfect child at home with a nanny. How times have changed in ten years. I now sheepishly drive a grimy, carbon-coughing Suburban and shop at Target. My primary professional... View Details

Keywords: Liesl Pike Moldow; Management, Scientific, and Technical Consulting Services; Professional Services

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Trade Cards - The Art of American Advertising

same time a token of that life. The more expensive an ad, the more it was worth to the consumer.” 22 Souvenirs & Novelties Trade Catalogs 17 See Peter C. Marzio, The Democratic Art: Pictures for a Nineteenth-Century America . Boston:... View Details

21 Feb 2005
Research & Ideas

The VC Quandary: Too Much Money

wireless RFID securities token business at the same time. I would argue that there is a natural phenomenon that you will see lightening striking more than once in the same place, and I would never fight it." Mullen agreed that... View Details

Keywords: by Julie Jette; Financial Services

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

customers and their business. One of their main claims to fame, and what they focused on with tokenization and Apple Pay, is their ability to keep things secure by heavily encrypting the data passing through their devices and systems. If... View Details

Keywords: Re: Sunil Gupta; Technology

24 May 2011
First Look

First Look: May 24

department a number of tokens it can "spend" annually on engineering work to build custom features—boosting the odds of signing contracts with new customers. In December 2010, a request for proposal from a very large utility... View Details

Keywords: Sean Silverthorne

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

in organizations. Anyone who focuses mostly on external relationships will not have that. The other reason is that women do far more due diligence when they receive a job offer than men do, because women need to ensure that the company is good for women and that they... View Details

Keywords: by Martha Lagace; Financial Services

25 Aug 2022
News

Labs Enable Large-scale Research

content, crypto and fintech are likely to play an even bigger role. Shai Bernstein and Marco Di Maggio (both HBS), working with Scott Duke Kominers (HBS) and David Parkes (SEAS), will focus on a range of topics related to blockchain, digital currencies, and fintech.... View Details

01 Mar 2011
News

Local Hero

recounts during an interview at his memorabilia-filled office at the Giants’ AT&T Park. No stranger to wacky publicity gimmicks, Finley eventually agreed to let the low-watt station broadcast games for the first few weeks of the season, with Baer as announcer and... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

equalize the distribution of small (or large) tokens rather than equalizing total earnings. When payoffs are comprised of time and money, subjects similarly equalize the distribution of time (or money) rather than total payoffs. In... View Details

Keywords: Dina Gerdeman

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

a token hire. Knowing the extended team around the business is diverse, can allay these concerns. Ask your investors to help sell the business to prospective candidates. This can be especially critical if you’re trying to hire a senior... View Details

Keywords: by Julia Austin

21 Jun 2011
First Look

First Look: June 21

resisted the kind of currency appreciation to which West Germany and Japan consented. We conclude that Chimerica cannot persist for much longer in its present form. As in the 1970s, sizeable changes in exchange rates are needed to rebalance the world economy. The View Details