Publications

29 Apr 2015
News

Nitin Nohria's Exhilarating Journey

Keywords: Nitin Nohria; career experience; Indian; corporate social responsibility; women in business; diversity; The Harvard Campaign; HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services

Web

Campaign Leadership Committee - Alumni

Giving Campaign Leadership Committee Giving Campaign Leadership Committee A dedicated group of alumni and friends served as ambassadors for The View Details

16 May 2011
News

Multinationals under fire from campaigning

Video

HBS Campaign Regional Events Highlights

May 2011
Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse

Keywords: Internet and the Web; Advertising

September–October 2020
Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung

This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details

Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States

Find at Harvard

Read Now

January 2002 (Revised September 2004)
Case

Consulting by Auditors (A): Levitt's Campaign

By: Ashish Nanda

This case highlights the debate between the Securities and Exchange Commission (SEC) and several of the large accounting firms over whether the same firms should offer consulting services to clients they audit. View Details

Keywords: Conflict of Interests; Accounting Industry; Consulting Industry

30 May 2016
News

Hillary Clinton’s campaign message keeps evolving

Jun 2011
Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse

Keywords: Internet and the Web; Advertising

May 2011 - 2011
Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse

Keywords: Internet and the Web; Advertising

December 2007
Case

The Campaign for Bank Insurance in Antebellum New York

By: David A. Moss and Cole Bolton

The New York State Legislature had come to a standstill in 1829 as lawmakers refused to charter any new banks or recharter any existing banks. Four of New York's forty banks had failed since 1825, and many legislatures believed that a significant change in the banking... View Details

Keywords: History; Risk Management; Government Legislation; Insurance; Decision Choices and Conditions; Banks and Banking; Banking Industry

March 1990 (Revised March 1992)
Supplement

New York Against AIDS (B): Backlash to the Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Provides a follow-up to the (A) case. View Details

Keywords: Health Disorders; Advertising Campaigns; New York (city, NY)

02 Mar 2015
News

The fringe economic theory that might get traction in the 2016 campaign

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

March 2013 (Revised January 2015)
Technical Note

Business and Government: Campaign Contributions and Lobbying in the United States

By: Karthik Ramanna, Sandra J. Sucher and Ian McKown Cornell

This note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate... View Details

Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States

March 2013 (Revised March 2013)
Module Note

Business and Government: Campaign Contributions and Lobbying in the United States

This module note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to... View Details

Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States

01 Mar 2004
News

Campaign Hosts Events in Washington and Seattle

2a6b178d3c24f2cf48064f755bfcb3db The Campaign for Harvard Business School ended its first official year on high notes, with successful events at View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

August 2008
Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details

Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry