Publications

21 Mar 2019
HBS Case

The Ferrari Way

drivers in pure, unadulterated pleasure. “The overarching goal is to create an experience—a sensual experience,” says Harvard Business School Professor Stefan Thomke, who wrote a case study about the company... View Details

Keywords: by Michael Blanding; Auto

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are... View Details

Keywords: by Peter Jacobs

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

$45.6 billion and serves 30 million passengers. “The industry clearly benefits from having a loyal base of enthusiastic repeat customers who love the cruising experience,” Gilson says. “It’s a passion for them.” About View Details

Keywords: by Michael Blanding; Travel

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an... View Details

Keywords: by Dina Gerdeman

September 2023 (Revised November 2023)
Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

proactive effort to be as effective and clear as possible in their communication to both internal and external stakeholders. Importantly, a vast majority of the initiatives that companies in our sample are... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

January 22, 2020
Article

Making Honest Conversations the Norm

By: Michael Beer

Much admired companies like Boeing and Wells Fargo sacrifice their competitive advantage. Some make huge ethical blunders. As a result, shareholders suffer huge losses in value while employees, customers, and society lose trust and confidence in the institution. Based... View Details

Keywords: Honesty; Interpersonal Communication; Framework; Organizational Culture; Trust; Performance Effectiveness

Read Now

15 Aug 2022
Book

University of the Future: Finding the Next World Leaders in Higher Ed

case studies of several universities from Boston and Beijing to Berlin and Berkeley. Why are publicly funded universities so important? “Public institutions in the United States educate three-quarters of all... View Details

Keywords: by Dina Gerdeman; Education

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

such agreements. Ironically, when I returned to Boston a few years later for business school, the founder of the first company invited me to do... View Details

Keywords: by Martha Lagace

September 8, 2009
Article

The New Governance Paradigm

By: Nathaniel Foote and Michael Beer

Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details

Keywords: Corporate Governance; Competency and Skills; Banks and Banking; Failure; Goals and Objectives; Leadership; Management Practices and Processes; Ethics; Performance; Governing and Advisory Boards; Crime and Corruption

Find at Harvard

21 Oct 2002
Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

Sasser's presentation is part of the Faculty Seminar Series sold through Harvard Business School Publishing.One of the companies I've had chance to work with is a large global... View Details

Keywords: by W. Earl Sasser

25 May 2021
Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

lodging demand. "If other companies invest in building similar race-blind algorithms, that may even the playing field for users." The research results could also have broader... View Details

Keywords: by Lane Lambert; Technology; Accommodations

October 2022 (Revised May 2023)
Case

Ginkgo Bioworks vs. Scorpion Capital: The Debate Over Related-Party Revenues

By: Aiyesha Dey, Jonas Heese, Suraj Srinivasan and Annelena Lobb

Ginkgo Bioworks, a synthetic biology company based in Boston, Massachusetts, faced divergent views on its revenue possibilities and accounting practices. After a report emerged accusing it of fraudulent accounting and lack of innovation, its share price plunged. But... View Details

Keywords: Fraud Allegations; Revenue; Reports; Accounting Audits; Innovation and Management; Investment; Biotechnology Industry; Boston

September 2006 (Revised November 2006)
Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia

September 2012 (Revised December 2012)
Case

Kyruus: Big Data's Search for the Killer App

By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt

Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced... View Details

Keywords: Entrepreneurship; Information Technology; Business Startups; Boston