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  • All HBS Web  (858)
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  • March 2016 (Revised April 2017)
  • Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (A): Introducing a New Model." Harvard Business School Teaching Note 316-155, March 2016. (Revised April 2017.)
  • August 2015 (Revised February 2017)
  • Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
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Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
  • May 2009
  • Article

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan David MacCormack and Marco Iansiti
Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry
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MacCormack, Alan David, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Journal of Product Innovation Management 26, no. 3 (May 2009): 248–263.
  • March 2021
  • Article

Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic

By: Ashley V. Whillans, Leslie Perlow and Aurora Turek
Past research has focused on understanding the characteristics of work that are fully virtual or fully collocated. The present study seeks to expand our understanding of team work by studying knowledge workers' experiences as they were suddenly forced to transition to... View Details
Keywords: Team Work; Activities; Virtual Work; Digital Technologies; Groups and Teams; Health Pandemics; Internet and the Web; Adaptation
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Whillans, Ashley V., Leslie Perlow, and Aurora Turek. "Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic." Information and Organization 31, no. 1 (March 2021).
  • April 2023 (Revised July 2023)
  • Case

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)

By: Emily Truelove, Michelle Zhang and Alpana Thapar
Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details
Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Change Management; Employee Relationship Management; Leadership; Talent and Talent Management; Technology Industry; Technology Industry; Middle East; United Arab Emirates
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Truelove, Emily, Michelle Zhang, and Alpana Thapar. "Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)." Harvard Business School Case 423-059, April 2023. (Revised July 2023.)
  • February 2024
  • Supplement

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco

By: Emily Truelove, Michelle Zhang and Alpana Thapar
Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details
Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Talent and Talent Management; Change Management; Employee Relationship Management; Technology Industry; Technology Industry; Middle East; United Arab Emirates
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Truelove, Emily, Michelle Zhang, and Alpana Thapar. "Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco." Harvard Business School Multimedia/Video Supplement 424-701, February 2024.
  • Research Summary

Reinvention and "Technology Reemergence"

By: Ryan L. Raffaelli

The prevailing view of industry and technology evolution has emphasized displacement, on the assumption that old technologies and organizational forms will disappear when newer ones arrive. Professor Raffaelli's research challenges this view by illuminating how and... View Details

Keywords: Turnarounds; Innovation And Management; Technology Evolution; Change Management; Disruption; Transformation; Transition
  • October 2018 (Revised July 2019)
  • Case

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine Coffman, Christine Exley and Alpana Thapar
This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,... View Details
Keywords: Entrepreneurial Management; Start-ups; Startup; Female Entrepreneur; Technology; Decision-making; Negotiations; Co-founders; Fundraising; Entrepreneurship; Business Startups; Management; Internet and the Web; Growth and Development Strategy; Decision Making; Negotiation; Expansion; E-commerce; Middle East; United Arab Emirates
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Coffman, Katherine, Christine Exley, and Alpana Thapar. "BulkWhiz: Negotiating as a Startup Founder in the UAE." Harvard Business School Case 919-004, October 2018. (Revised July 2019.)
  • March 2024
  • Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga
Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Technology Industry; Technology Industry
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Gulati, Ranjay, and Jeffrey Huizinga. "Lyft 2023: Roads to Growth and Differentiation." Harvard Business School Case 424-060, March 2024.
  • April 2023 (Revised July 2023)
  • Case

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco

By: Emily Truelove, Michelle Zhang and Alpana Thapar
Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details
Keywords: Leadership; Culture; Transformation; Technology; Telecommunications; Employee Mobility; Talent; Leading Change; Human Resources; Technology Industry; Technology Industry; Middle East; United Arab Emirates
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Truelove, Emily, Michelle Zhang, and Alpana Thapar. "Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco." Harvard Business School Case 423-040, April 2023. (Revised July 2023.)
  • January 2017 (Revised October 2023)
  • Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Technology Industry; New York (city, NY)
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Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
  • November 2024
  • Supplement

AlphaGo (C): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai
This case, the final of a three-part series, explores DeepMind's pivotal transition from mastering games to solving real-world scientific challenges. In December 2020, DeepMind's AI system AlphaFold 2 achieved a breakthrough by solving protein folding—a 50-year-old... View Details
Keywords: Autonomy; Deep Learning; Drug Discovery; Healthcare Innovation; Neural Networks; Scientific Research; Technology Startup; AI and Machine Learning; Technological Innovation; Research and Development; Business Model; Business Strategy; Open Source Distribution; Technology Industry; United States
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Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (C): Birth of a New Intelligence." Harvard Business School Supplement 825-075, November 2024.
  • September 2017 (Revised February 2023)
  • Case

Intermountain Healthcare: Pursuing Precision Medicine

By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley
Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment... View Details
Keywords: Precision Medicine; Healthcare; Innovation; Cancer; Cancer Research; Health Care; Technology; Health Care and Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices and Conditions; Health Industry; Insurance Industry; Utah; United States; North America
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Hamermesh, Richard G., Kathy E. Giusti, Robert S. Huckman, and Julia Kelley. "Intermountain Healthcare: Pursuing Precision Medicine." Harvard Business School Case 818-018, September 2017. (Revised February 2023.)
  • 15 Apr 2016
  • Working Paper Summaries

Big History, Global Corporations, Virtual Capitalism

Keywords: by Richard L. Nolan
  • September 2004 (Revised June 2005)
  • Case

QUALCOMM, Inc. 2004

By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind
QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details
Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India
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Yoffie, David B., Pai-Ling Yin, and Elizabeth Kind. "QUALCOMM, Inc. 2004." Harvard Business School Case 705-401, September 2004. (Revised June 2005.)
  • September 2006 (Revised April 2007)
  • Case

Medtronic Vision 2010

By: Lynda M. Applegate
Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details
Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry
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Applegate, Lynda M. "Medtronic Vision 2010." Harvard Business School Case 807-051, September 2006. (Revised April 2007.)
  • April 2020 (Revised May 2020)
  • Case

NTT DOCOMO's Race to 5G

By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details
Keywords: 5G; Mobile and Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Technology Industry; Technology Industry
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Alcácer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
  • January 2014 (Revised March 2014)
  • Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details
Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany
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Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "SAP 2014: Reaching for the Cloud." Harvard Business School Case 614-052, January 2014. (Revised March 2014.)
  • December 2005 (Revised December 2008)
  • Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details
Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia
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Childress, Stacey M., and Kristin Campbell. "SchoolNet: Pursuing Opportunity beyond Federal Mandates." Harvard Business School Case 806-050, December 2005. (Revised December 2008.)
  • April 1992 (Revised March 1993)
  • Case

Brigham and Women's Hospital in 1992, The

Brigham and Women's Hospital is a highly successful teaching hospital in 1992. However, the hospital sector is undergoing a major transition and the hospital faces uncertainty about changing demographic trends, new types of competitors, and technological and scientific... View Details
Keywords: Risk and Uncertainty; Change Management; Social Entrepreneurship; Decision Making; Health Care and Treatment; Business Strategy; Education Industry; Health Industry; Massachusetts
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Teisberg, Elizabeth O. "Brigham and Women's Hospital in 1992, The ." Harvard Business School Case 792-095, April 1992. (Revised March 1993.)
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