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  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

shared platform, such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's technology then compete in offering users different but compatible versions of the platform. This article examines factors that favor... View Details
Keywords: Martha Lagace
  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

As the technology wave breaks over us, some think the Internet looks to many about to wash out the established order of everything from vacation booking to the nation-state itself. But hold on a minute, Debora Spar cautions. We've seen... View Details
Keywords: by Debora L. Spar
  • October 2018 (Revised May 2019)
  • Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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  • 05 Nov 2024
  • Book

Building the Road to 'Small Business Utopia' with AI and Fintech

Editor's note: The following is an excerpt from chapter one of Fintech, Small Business & the American Dream, written by Karen G. Mills, senior fellow at Harvard Business School. The second edition was published in 2024 by Palgrave Macmillan. The View Details
Keywords: by Karen G. Mills; Financial Services
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

decentralizing operations from headquarters to their stores, and, to a weaker extent, by providing higher variable pay to their store managers. Download the paper: http://www.hbs.edu/research/pdf/08-091.pdf An Exploration of Technology... View Details
Keywords: Martha Lagace
  • 2020
  • Working Paper

Bankruptcy and the COVID-19 Crisis

By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Raymond Kluender
We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates.... View Details
Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States
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  • September 2000
  • Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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  • June 2010 (Revised September 2010)
  • Case

athenahealth: Innovating in Response to a Crisis in Healthcare

When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States
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  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 2017
  • Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis
Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

technologies which they leveraged to carve a leadership role in the inherently risky artificial fertilization business. As the company grew, its executives grappled with managing the political, ethical, and business risks associated with... View Details
Keywords: Martha Lagace
  • 05 Apr 2016
  • First Look

April 5, 2016

instance. The essay also features the leading proponents of this program, especially Charles Hook of ARMCO, and reasons for its eventual decline. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50915 Wesley Mitchell’s Business View Details
Keywords: Sean Silverthlorne
  • 03 Oct 2023
  • HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

The pattern has become painfully predictable in recent years: As the economy shows signs of a slowdown, companies hand out layoff notices to stabilize profitability and calm investor fears. That cycle seems to be in place in the... View Details
Keywords: by Ben Rand; Technology; Technology; Technology; Technology
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to relate the theory of task networks and technology set... View Details
Keywords: Dina Gerdeman
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

of such interviews can be used to design more comprehensive surveys. And properly designed surveys, when subjected to careful statistical analyses, can yield further insights into unconscious consumer thinking. Q: At what point in the product life View Details
Keywords: by Manda Mahoney
  • 27 Nov 2023
  • Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

lived in counties where voter registration favored either Republicans or Democrats leaned toward the majority party at the time of their first election. In fact, where people grow up makes their politics 40-50 percent more similar to their neighbors’. As an off-year... View Details
Keywords: by Ben Rand
  • January 2021
  • Case

Anodot: Autonomous Business Monitoring

By: Antonio Moreno and Danielle Golan
Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details
Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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  • 2011
  • Working Paper

From Single Deals to Negotiation Campaigns

By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
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  • 15 Nov 2011
  • First Look

First Look: November 15

duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,... View Details
Keywords: Sean Silverthorne

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