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- Faculty Publications (78)
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- All HBS Web (360)
- Faculty Publications (78)
- 2021
- Article
Venture Capital Booms and Startup Financing
By: William Janeway, Ramana Nanda and Matthew Rhodes-Kropf
We review the growing literature on the relationship between venture capital booms and startup financing, focusing on three broad areas: First, we discuss the drivers of large inflows into the venture capital asset class, particularly in recent years—which are related... View Details
Janeway, William, Ramana Nanda, and Matthew Rhodes-Kropf. "Venture Capital Booms and Startup Financing." Annual Review of Financial Economics 13 (2021): 111–127.
- March 27, 2025
- Article
How One Company Used AI to Broaden Its Customer Base
By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
- 16 Jun 2009
- First Look
First Look: June 16
on these teams. As non-native English speakers attempted to counter the apprehension they felt when having to speak English, and native English speakers fought against feeling excluded and devalued, a cycle of negative emotion ensued and... View Details
Keywords: Martha Lagace
- March 2002
- Background Note
Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce
Illustrates how various elements in a customer's encounter with Internet services relying on physical service (labor-intensive customer support and/or logistics) affect one another. Presents a framework that suggests: 1) that improving service quality in specific... View Details
Keywords: Internet and the Web; Service Delivery; Performance Efficiency; Performance Effectiveness; Service Industry
Hallowell, Roger H. "Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce." Harvard Business School Background Note 802-155, March 2002.
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- April 18, 2023
- Article
The Rebirth of Software as a Service
By: Frank V. Cespedes and Jacco van der Kooij
Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
Derek C. M. van Bever
Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
Trevor Fetter
Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow at Harvard Business School, where he has been on the faculty since 2019. He teaches two MBA required courses: Financial Reporting and Control and Leadership and Corporate Accountability. He has also... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
shared platform, such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's technology then compete in offering users different but compatible versions of the platform. This article examines factors that favor... View Details
Keywords: Martha Lagace
- 24 Sep 2001
- Research & Ideas
Why the Internet Doesn’t Change Everything
As the technology wave breaks over us, some think the Internet looks to many about to wash out the established order of everything from vacation booking to the nation-state itself. But hold on a minute, Debora Spar cautions. We've seen... View Details
Keywords: by Debora L. Spar
Geoffrey G. Jones
Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details
- October 2018 (Revised May 2019)
- Teaching Note
Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs
By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
Editor's note: The following is an excerpt from chapter one of Fintech, Small Business & the American Dream, written by Karen G. Mills, senior fellow at Harvard Business School. The second edition was published in 2024 by Palgrave Macmillan. The View Details
- 15 Apr 2008
- First Look
First Look: April 15, 2008
decentralizing operations from headquarters to their stores, and, to a weaker extent, by providing higher variable pay to their store managers. Download the paper: http://www.hbs.edu/research/pdf/08-091.pdf An Exploration of Technology... View Details
Keywords: Martha Lagace
- 2020
- Working Paper
Bankruptcy and the COVID-19 Crisis
By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Raymond Kluender
We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates.... View Details
Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States
Wang, Jialan, Jeyul Yang, Benjamin Iverson, and Raymond Kluender. "Bankruptcy and the COVID-19 Crisis." Harvard Business School Working Paper, No. 21-041, September 2020.
- Web
Faculty & Advisors | MBA
Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details
- September 2000
- Case
Jardines: Tapping the Asian E-Commerce Market
By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
- 2017
- Working Paper
Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits
By: Andrew Hillis
Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
Hillis, Andrew. "Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits." Harvard Business School Working Paper, No. 18-038, October 2017.
- June 2010 (Revised September 2010)
- Case
athenahealth: Innovating in Response to a Crisis in Healthcare
When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States
Chakravorti, Bhaskar, Laura Winig, and Naeem Husain Arastu. "athenahealth: Innovating in Response to a Crisis in Healthcare." Harvard Business School Case 810-079, June 2010. (Revised September 2010.)