Publications

November 2001 (Revised October 2004)
Case

IBM Network Technology (A)

By: Michael L. Tushman and Robert C Wood

An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details

Keywords: Growth and Development; Growth and Development Strategy; Leadership; Corporate Entrepreneurship; Change Management; Management Practices and Processes; Business Plan; Organizational Design; Organizational Change and Adaptation; Success; Technology Industry

March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

Read Now

February 2001 (Revised May 2001)
Case

Wipro Technologies (A)

By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju

The new general manager of Wipro's software services division has been brought on board from General Electric to develop the division into a leading provider of software services to the world's largest corporations. A native of India who received management training in... View Details

Keywords: Business or Company Management; Cross-Cultural and Cross-Border Issues; Transformation; Change Management; Human Resources; Software; Information Technology Industry; India

March 2025
Teaching Plan

Wasabi Technologies (A) and (B)

By: N. Louis Shipley and Stacy Straaberg

Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details

Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

the Internet, to what extent they can capitalize on these transformations remains an open question. HBS professor David Yoffie moderated the session on "The Technology Revolution and its Implications for the Future," with... View Details

Keywords: by Martha Lagace

February 1989 (Revised November 1991)
Case

Science Technology Co.--1985

By: Thomas R. Piper

The CEO of a U.S. electronics firm is assessing the financial forecasts and the financing plan prepared by the chief financial officer. Given the cyclicality of the industry and the volatility of the firm's performance, the CEO is unsure as to the usefulness of... View Details

Keywords: Risk and Uncertainty; Change Management; Industry Growth; Forecasting and Prediction; Financial Strategy; Volatility; Electronics Industry

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

to be the future. Technology challenged the Church, forcing it to change in some ways, but it certainly did not kill it. —Debora L. Spar This is a book that tries to yank the Internet out of the spotlight of... View Details

Keywords: by Debora L. Spar

May 1997 (Revised March 1998)
Case

Teradyne: Managing Strategic Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details

Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

February 2024
Supplement

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco

By: Emily Truelove, Michelle Zhang and Alpana Thapar

Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details

Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Talent and Talent Management; Change Management; Employee Relationship Management; Technology Industry; Technology Industry; Middle East; United Arab Emirates

2014
Chapter

Technology Diffusion: Measurement, Causes and Consequences

By: Diego A. Comin and Marti Mestieri

This chapter discusses different approaches pursued to explore three broad questions related to technology diffusion: what general patterns characterize the diffusion of technologies, and how have they changed over time; what are the key drivers of technology, and what... View Details

Keywords: Measurement and Metrics; Technology Adoption

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He... View Details

Keywords: by Michael Beer

May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

July 2000 (Revised February 2001)
Case

alphaWorks: IBM's Technology Talent Agents

AlphaWorks has catalyzed IBM researchers and offered them a new path to take technology to market. With success, though, comes new organizational challenges. Should John Wolpert extend alphaWorks to all IBM labs, refocus, or shut down its operations? View Details

Keywords: Technology; Organizational Change and Adaptation; Research and Development

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry

Research Summary

Flexibility, Information Technology and Operations

Upton is now examining the role of Information Systems in determining long-term operational effectiveness. As Corporate Information Systems have become increasingly monolithic, the dangers of long-term inflexibility loom large. In manufacturing/operations, the... View Details

2012
Chapter

Technological Innovation and Organizations

By: Pierre Azoulay and Josh Lerner

Keywords: Technological Innovation; Organizational Design; Organizational Change and Adaptation

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco