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- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- September 2021 (Revised December 2021)
- Case
STARZPLAY: Shooting for the Stars
By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
Ofek, Elie, Marco Bertini, and Alpana Thapar. "STARZPLAY: Shooting for the Stars." Harvard Business School Case 522-005, September 2021. (Revised December 2021.)
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve... View Details
Keywords: Sean Silverthorne
- 2013
- Working Paper
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Harvard Business School Working Paper, No. 12-080, March 2012. (Revise and Resubmit, Journal of Economic Behavior & Organization; Revised August 2013.)
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
to what is often referred to as “fit” with the organization. There are two other indicators that I observed being put into practice last month during a case-writing trip to a well-known gourmet restaurant in California wine country. This is a restaurant where the tab... View Details
Keywords: by James Heskett
- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
and Zara combined and does so with minimal reliance on brick-and-mortar stores. “What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers.” SHEIN is a platform. One face of the... View Details
- 2014
- Book
Can China Lead? Reaching the Limits of Power and Growth
By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan
At the time of the American Revolution, China was the strongest, richest, and most powerful civilization in the world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest.... View Details
Abrami, Regina M., William C. Kirby, and F. Warren McFarlan. Can China Lead? Reaching the Limits of Power and Growth. Harvard Business Review Press, 2014.
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information and entertainment; our View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
rituals associated with food, we next explored whether rituals could even make food taste better," Norton says. “With consumption, rituals seem to work because they increase your involvement in the experience.” In a series of... View Details
Keywords: by Carmen Nobel
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
eating gummies, and they’re like, ‘Oh, it’s the revised gummy, yum yum, it tastes better,’” says John. In another study in which participants played a video game labeled as “version 5,” they even reported enjoying the game more and... View Details
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country, and changes the menu to suit... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
requirements. "The ability to quickly find reviews from people with similar tastes is one potential area of improvement for review systems," says Luca. "At this point, there is no single site that has mastered it all."... View Details
- 04 Aug 2003
- Research & Ideas
Shackleton: An Entrepreneur of Survival
Shackleton, have some taste of the power of man to destroy others. Shackleton saw that irony. He cannot not have seen it. The reputation and survival that meant everything to him meant seemingly very little to the larger world in 1916. It... View Details
Keywords: by Martha Lagace
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details
Keywords: by Michael Blanding
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
can go up. That’s a key differential. When craft becomes a part of the value proposition, as a manufacturer, you’re thinking about how do I preserve the craft in the process of producing it? On the consumer side, it’s a whole different thing. It’s how View Details
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
squid ink pasta in Venice, walking on beaches, and tasting olive oils in Tuscany, they realized they were glad they had gone, and regretted fretting about the hiccups and cost. “Thinking about the economic value of our leisure time can... View Details
Keywords: by Dina Gerdeman