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Show Results For
- All HBS Web
(2,725)
- People (5)
- News (513)
- Research (1,678)
- Events (18)
- Multimedia (30)
- Faculty Publications (989)
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 1988
- Comment
Characteristics of Hostile and Friendly Takeover Targets
By: Michael Jensen
Keywords: Acquisition
- 17 Jun 2015
- News
Target 'cut wheat from the chaff'
- 03 Sep 2013
- News
With Change Coming, Aetna Targets Employers
- 01 May 2013
- News
Networking site targets members of military
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
this introduction to the book, the three coeditors say we need new methods to better understand “the moving target of the digital world.” Introduction: Digital Strategy—Linear Evolution or Paradigm Shift Digital has become a pervasive... View Details
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 2024
- Working Paper
The Consequences of Export Controls in Target Countries
By: Xueyue Liu, Yu Liu and Jaya Y. Wen
Export controls are a common instrument of national security, but their economic consequences
are not well understood. This paper evaluates how these controls affect firm performance
and adaptation in targeted countries. We use variation in a 2007 US policy,... View Details
Keywords: National Security; Trade; Business and Government Relations; Policy; Performance Productivity; Adaptation
Liu, Xueyue, Yu Liu, and Jaya Y. Wen. "The Consequences of Export Controls in Target Countries." Harvard Business School Working Paper, No. 25-004, August 2024.
- December 2011
- Article
How Do Acquirers Retain Successful Target CEOs? The Role of Governance
By: Julie Wulf and Harbir Singh
The resource-based view argues that acquisitions can build competitive advantage partially through retention of valuable human capital of the target firm. However, making commitments to retain and motivate successful top managers is a challenge when contracts are not... View Details
Keywords: Capital; Mergers and Acquisitions; Acquisition; Equity; Management Analysis, Tools, and Techniques; Contracts; Performance; Governance; Legal Services Industry
Wulf, Julie, and Harbir Singh. "How Do Acquirers Retain Successful Target CEOs? The Role of Governance." Management Science 57, no. 12 (December 2011): 2101–2114.
- 15 Mar 2019
- News
Targeting cancer and careers: Precision Medicine
- May 2015 (Revised April 2016)
- Case
Target Stores: The Hunt for 'Unvolunteered Truths'
By: John Deighton and Leora Kornfeld
Deighton, John, and Leora Kornfeld. "Target Stores: The Hunt for 'Unvolunteered Truths'." Harvard Business School Case 515-090, May 2015. (Revised April 2016.)
- August 1996
- Article
Evaluating Target Zone Models in EMS Data
By: Huw Pill
Pill, Huw. "Evaluating Target Zone Models in EMS Data." Economics Letters 52, no. 2 (August 1996): 199–204.
- 01 Jul 2009
- News
Harvard program targets diversity at highest levels
- 05 May 2014
- News
What a new CEO at Target will face
- 12 Jul 2011
- News
Groupon offers first car deal, targets bigger items
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- November 2017
- Case
Third Point Paints a Target on Sotheby's
By: Lena G. Goldberg
When faced with the increasing accumulation of its stock by activist investors led by Daniel Loeb’s Third Point LLC and the activists’ stated objective to replace management and at least some Sotheby’s Board members, Sotheby’s, the world’s oldest auction house,... View Details
Keywords: Fiduciary Duties; Activists; Activist Investors; Rights Plan; Poison Pills; Takeover Defenses; Corporate Governance; Laws and Statutes; Lawsuits and Litigation; Ownership Stake; Value Creation; Crisis Management
Goldberg, Lena G. "Third Point Paints a Target on Sotheby's." Harvard Business School Case 318-086, November 2017.
- December 2010
- Supplement
Targanta Therapeutics: Hitting a Moving Target (PPT)
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "Targanta Therapeutics: Hitting a Moving Target (PPT)." Harvard Business School PowerPoint Supplement 711-056, December 2010.
- July 2009
- Teaching Note
Targanta Therapeutics: Hitting a Moving Target (TN)
By: Arthur A. Daemmrich
Teaching Note for [709002]. View Details