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Show Results For
- All HBS Web
(1,510)
- People (3)
- News (209)
- Research (1,015)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
electrodes deliver pulses that spur the release of neurotransmitters, the chemicals that stimulate the neurons that carry messages throughout the brain. This targeted approach gives Bennet hope that Harmoni can benefit not only people... View Details
Keywords: Janelle Nanos
- 01 Dec 2010
- News
Making a Difference
the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New York, she is uniquely positioned to see her ideas through.... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 21 Jan 2021
- News
New Menu
imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically... View Details
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
quickly, a job hunter should target two hundred positions. These are not job openings, but two hundred positions you think may be right for you. For example, if there were thirty appropriate sales positions (not openings) at a certain... View Details
- 01 Jun 2012
- News
Plan B: The Brick Bank
the target household’s average savings capacity was $1 per month, that local annual inflation was nearly 20 percent, and that home repairs usually cost about $300.” While that environment was not conducive to the savings program, the team... View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Apr 1997
- News
An Orchestral Startup
tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details
Keywords: Linda Goodspeed
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now,... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
role of your suppliers’ resources? End users are paranoid about being left with customized code that they are highly dependent upon and no one to turn to if that supplier somehow disappears or goes out of business. Credibility is imperative here. As you View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
service targeted at an established market, then rapid market entry and a quick sellout provide the best chances for success. For an entrepreneur wanting to build a business over time, the odds can be... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired by John B. Hoffmann (MBA... View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts... View Details
- 01 Sep 2020
- News
Road Work
small-business loan market was being mispriced and underserved,” says Sean, who serves as CEO (Kenny is COO). It’s an assumption that required finding early stage funding partners willing to take the risk necessary to validate the... View Details
- 01 Dec 2006
- News
Over 50 and Job Hunting?
improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint