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      • Faculty Publications  (96)

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      • April 2008
      • Case

      Chunghwa Telecom Co., Ltd. (A)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details
      Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (A)." Harvard Business School Case 808-137, April 2008.
      • April 2008
      • Supplement

      Chunghwa Telecom Co., Ltd. (B)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
      Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (B)." Harvard Business School Supplement 808-138, April 2008.
      • January 2008 (Revised October 2015)
      • Case

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

      By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
      After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
      Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan
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      Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
      • March 2005 (Revised March 2006)
      • Case

      Sealed Air Taiwan (A) (Abridged)

      By: Lynn S. Paine
      The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide how to improve productivity and achieve profitability. In addition to considering a new approach to compensation, he is wondering how to bridge the gap between Sealed Air's corporate... View Details
      Keywords: Organizational Culture; Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Relationships; Service Operations; Motivation and Incentives; Management Skills; Compensation and Benefits; Taiwan; United States
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      Paine, Lynn S. "Sealed Air Taiwan (A) (Abridged)." Harvard Business School Case 305-094, March 2005. (Revised March 2006.)
      • March 2004 (Revised November 2012)
      • Teaching Note

      P&G Japan: The SK-II Globalization Project (TN)

      By: Christopher A. Bartlett
      Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
      Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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      Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project (TN)." Harvard Business School Teaching Note 304-023, March 2004. (Revised November 2012.)
      • 2004
      • Chapter

      The Chinese Party-State under Democracy and Dictatorship on the Mainland and Taiwan

      By: William C. Kirby
      Keywords: Government and Politics; China; Taiwan
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      Kirby, William C. "The Chinese Party-State under Democracy and Dictatorship on the Mainland and Taiwan." In Realms of Freedom in Modern China. Vol. 15, edited by William C. Kirby, 113–138. Making of Modern Freedom. Stanford University Press, 2004.
      • October 2003
      • Case

      Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

      By: Marco Iansiti and Marcin Strojwas
      Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
      Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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      Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
      • March 2003 (Revised March 2004)
      • Case

      P&G Japan: The SK-II Globalization Project

      By: Christopher A. Bartlett
      Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
      Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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      Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
      • November 2002 (Revised May 2003)
      • Case

      DaChan Great Wall Group

      By: Ray A. Goldberg and Cate Reavis
      Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details
      Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China
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      Goldberg, Ray A., and Cate Reavis. "DaChan Great Wall Group." Harvard Business School Case 903-416, November 2002. (Revised May 2003.)
      • 31 Jul 2001
      • Other Presentation

      The Competitive Advantage of Taiwan

      By: Michael E. Porter
      Competitiveness presentation from the Commonwealth Speech, Taipei, Taiwan. View Details
      Keywords: Economics; Taiwan
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      Porter, Michael E. "The Competitive Advantage of Taiwan." Commonwealth Speech, Taipei, Taiwan, July 31, 2001.
      • June 2001 (Revised December 2013)
      • Teaching Note

      Luna Pen (A), (B), (C), and (D)

      By: Kathleen McGinn and Michael A. Wheeler
      Teaching Note for (9-396-156), (9-396-157), (9-898-233), and (9-396-395). View Details
      Keywords: Taiwan; Germany
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      McGinn, Kathleen, and Michael A. Wheeler. "Luna Pen (A), (B), (C), and (D) ." Harvard Business School Teaching Note 801-057, June 2001. (Revised December 2013.)
      • April 2001
      • Supplement

      Acer America: Development of the Aspire

      By: Christopher A. Bartlett
      Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details
      Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States
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      Bartlett, Christopher A. "Acer America: Development of the Aspire." Harvard Business School Video Supplement 301-805, April 2001.
      • 2001
      • Chapter

      The Two Chinas in the Global Setting: Sino-Soviet and Sino-American Cooperation in the 1950s

      By: William C. Kirby
      Keywords: International Relations; China; United States; Taiwan; Soviet Union
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      Kirby, William C. "The Two Chinas in the Global Setting: Sino-Soviet and Sino-American Cooperation in the 1950s." In Re-examining the Cold War: U.S. China Diplomacy, 1954-1973, edited by Robert Ross, 25–46. Cambridge: Harvard University, Asia Center, 2001.
      • October 1999
      • Teaching Note

      Acer America: Development of the Aspire TN

      By: Christopher A. Bartlett
      Teaching Note for (9-399-011). View Details
      Keywords: Computer Industry; United States; Taiwan
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      Bartlett, Christopher A. "Acer America: Development of the Aspire TN." Harvard Business School Teaching Note 300-035, October 1999.
      • May 1999 (Revised November 2012)
      • Teaching Note

      Acer, Inc.: Taiwan's Rampaging Dragon (TN)

      By: Christopher A. Bartlett
      Teaching Note for (9-399-010). View Details
      Keywords: Computer Industry; Taiwan
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      Bartlett, Christopher A. "Acer, Inc.: Taiwan's Rampaging Dragon (TN)." Harvard Business School Teaching Note 399-147, May 1999. (Revised November 2012.)
      • December 1998 (Revised January 2001)
      • Case

      Acer, Inc.: Taiwan's Rampaging Dragon

      By: Christopher A. Bartlett and Anthony St. George
      Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan
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      Bartlett, Christopher A., and Anthony St. George. "Acer, Inc.: Taiwan's Rampaging Dragon." Harvard Business School Case 399-010, December 1998. (Revised January 2001.)
      • September 1998 (Revised April 2001)
      • Case

      Sealed Air Taiwan (A)

      By: Lynn S. Paine and Robert J. Crawford
      The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide whether he's hired the right person to bridge the gap between Sealed Air's corporate culture and Taiwan's business culture. This case details Bob Kayser's experiences in trying to... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Cross-Cultural and Cross-Border Issues; Relationships; Service Operations; Motivation and Incentives; Management Skills; Compensation and Benefits; Taiwan; United States
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      Paine, Lynn S., and Robert J. Crawford. "Sealed Air Taiwan (A)." Harvard Business School Case 399-058, September 1998. (Revised April 2001.)
      • September 1998 (Revised April 2001)
      • Case

      Sealed Air Taiwan (B)

      By: Lynn S. Paine and Robert J. Crawford
      Supplements the (A) case. View Details
      Keywords: Taiwan; United States
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      Paine, Lynn S., and Robert J. Crawford. "Sealed Air Taiwan (B)." Harvard Business School Case 399-059, September 1998. (Revised April 2001.)
      • June 1998 (Revised February 2017)
      • Supplement

      Luna Pen (C)

      By: Kathleen McGinn and Michael Wheeler
      Supplements the (A) and (B) cases. View Details
      Keywords: Taiwan; Germany
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      McGinn, Kathleen, and Michael Wheeler. "Luna Pen (C)." Harvard Business School Supplement 898-233, June 1998. (Revised February 2017.)
      • January 1998 (Revised April 2001)
      • Case

      Acer America: Development of the Aspire

      By: Christopher A. Bartlett and Anthony St. George
      Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
      Citation
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      Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
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