System Dynamics - Publications - Faculty & Research - Harvard Business School

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June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

June 2014
Supplement

Ad Classification at Right Media — slide supplement (widescreen)

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards

December 2010
Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Advertising Industry; Media and Broadcasting Industry

December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Media and Broadcasting Industry

December 2008 (Revised June 2009)
Case

Ad Classification at Right Media

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web

Research Summary

Overview

Pushing decision authority downward and increasing employee autonomy have become watchwords for the modern organization. Leaders of contemporary organizations view efforts to replace “command and control” systems with less-hierarchical approaches to organizing as... View Details

Keywords: Formalization; Teams; Decentralization; Hierarchy; Organizational Design; Organizational Structure; Self-managing Organizations; Future Of Work; Flat Organization

December 2023
Article

Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

By: Gunther Glenk, Philip Holler and Stefan Reichelstein

Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

inequities, Opie says companies need to dig deep, build bridges, and take collective action. Step 1: Digging deep Opie says leaders need to confront the entrenched beliefs that reinforce the pay and promotion gaps playing out around them. Power View Details

Keywords: by Pamela Reynolds

November 1998 (Revised February 1999)
Case

Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet

By: Lynda M. Applegate, Ramiro Montealegre, Dusya Vera and Karen Barone

The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the... View Details

Keywords: Stocks; Foreign Direct Investment; Emerging Markets; Internet; Technology Industry; Ecuador

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April 2003
Case

HP-Cisco Alliance (A), The

In 2002, Hewlett-Packard and Cisco Systems strove to develop their long-standing partnership into a strategic alliance with increasing impact. Critical components of successful alliance implementation emerge from the analysis. Specifically, the case illuminates the... View Details

Keywords: Strategy; Interpersonal Communication; Organizational Design; Alliances; Organizational Structure

Article

No Team is an Island: How Leaders Shape Networked Ecosystems for Team Success

By: Inga Carboni, Robert Cross and Amy C. Edmondson

Today’s organizations rely on networks of dynamic systems of “agile” teams to get work done. Teams are distributed, transient, and loosely bounded in service of responsiveness and innovation. The key to this new way of doing work is managing the networked ecosystem in... View Details

Keywords: Cross-functional Teams; Teams; Interviews; Leadership; Groups and Teams; Networks

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March 2011
Case

Insight Communications

By: Rajiv Lal and Natalie Kindred

After undertaking a multi-year, metrics-driven operational and cultural overhaul, in April 2010 Insight Communications was planning the next phase of its development. Insight was a New York-based provider of cable, landline phone, and high-speed Internet service to... View Details

Keywords: Organizational Culture; Competitive Strategy; Management Practices and Processes; Performance Improvement; Growth Management; Management Systems; Business Processes; Measurement and Metrics; Employees; Telecommunications Industry; New York (state, US)

2010
Working Paper

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details

Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry

December 2023
Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai

In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details

Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India

March 2015
Case

Tim Keller at Katzenbach Partners LLC (A) (Abridged)

By: Boris Groysberg and James Weber

Tracks the first six months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details

Keywords: Interpersonal Relations; Organization Behavior; Superior ＆ Subordinate; Managing Projects; Informal Organization; Consulting; Professional Services; Leadership; Work-Life Balance; Decision Choices and Conditions; Organizations; Rank and Position; Product Development; Service Industry; Consulting Industry

September 2006 (Revised April 2007)
Case

Tim Keller at Katzenbach Partners LLC (A)

By: Boris Groysberg, Christopher Marquis and Ayesha Kanji

Tracks of the first 6 months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details

Keywords: Management; Organizational Change and Adaptation; Personal Development and Career; Work-Life Balance; Projects; Situation or Environment; Strategy

2015
Chapter

Optimal Process Control of Symbolic Transfer Functions

By: Christopher Griffin and Elisabeth Paulson

Transfer function modeling is a standard technique in classical Linear Time Invariant and Statistical Process Control. The work of Box and Jenkins was seminal in developing methods for identifying parameters associated with classical (r, s, k) transfer functions.... View Details

Keywords: Transfer Functions; Markov Processes; Stochastic Models; Process Control; Research; Information Technology

2023
Working Paper

Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

By: Gunther Glenk, Philip Holler and Stefan Reichelstein

Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details

Keywords: Clean Tech; Decarbonization; Carbon Emissions; Learning By Doing; Environment; Energy; Environmental Management; Sustainable Cities; Price; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Transportation Industry; Europe; North America; South America; Africa; Asia

September 2012 (Revised March 2014)
Case

Videogames: Clouds on the Horizon?

By: Andrei Hagiu and Kerry Herman

Since the creation of the first videogame systems in the 1970s, the videogame industry has undergone numerous transformations as new technologies and market entrants fundamentally changed the gaming experience of customers. In the early 21st century, customers began... View Details

Keywords: Technological Innovation; Strategy; Industry Growth; Video Game Industry

27 Jun 2019
Blog Post

My Week at Harvard Business School's Summer Venture in Management Program (SVMP)

respective disciplines and environment through dynamic and ambitious leadership. As for me, I am excited to return to UnitedHealth Group's Optum for the remaining summer as a Business Systems Analyst. I am... View Details

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