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  • All HBS Web  (688)
    • News  (119)
    • Research  (459)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (164)
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  • 2022
  • Case

A Sweet Dilemma: Sourcing Palm Oil with Ferrero SpA and Nestlé

By: Andrew J. Hoffman
This case focuses on Ferrero SpA's sustainable palm oil sourcing strategy in light of its acquisition of Nestlé's U.S. confectionery brands, which in many ways does not comply with Ferrero's sustainable sourcing commitments. The case reviews Ferrero's rich family... View Details
Keywords: Environmental Sustainability; Supply Chain; Food and Beverage Industry
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Hoffman, Andrew J. "A Sweet Dilemma: Sourcing Palm Oil with Ferrero SpA and Nestlé." William Davidson Institute Case 7-951-326, 2022.
  • October 2014 (Revised October 2015)
  • Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
  • 2009
  • Chapter

The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

By: Rawi Abdelal and John G. Ruggie
In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
  • January 2002
  • Case

Noranda Inc.: Mining, Smelting, and Sustainability?

By: Richard H.K. Vietor
Noranda is a $7 billion international mining and smelting company headquartered in Canada. It has been cited for its fine environmental record. This case explores the issue of sustainability--in this case, for a mining company. Over time, and under nongovernmental... View Details
Keywords: Cost vs Benefits; Mining; Cost Management; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Policy; Environmental Sustainability; Mining Industry
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Vietor, Richard H.K. "Noranda Inc.: Mining, Smelting, and Sustainability?" Harvard Business School Case 702-009, January 2002.
  • 2009
  • Other Unpublished Work

Clusters and Economic Policy: Aligning Public Policy with the New Economics of Competition

By: Michael E. Porter
The fundamental goal of economic policy is to enhance competitiveness, which is reflected in the productivity with which a nation or region utilizes its people, capital, and natural endowments to produce valuable goods and services. High and rising productivity,... View Details
Keywords: Economics
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Porter, Michael E. "Clusters and Economic Policy: Aligning Public Policy with the New Economics of Competition." Institute for Strategy and Competitiveness, October 2009.
  • Article

Impact-Weighted Financial Accounts: A Paradigm Shift

By: Ethan Rouen and George Serafeim
The last decade has seen an exponential increase in corporate sustainability activities and efforts by investors to use these activities in their portfolio formation, valuation, and stewardship activities. This paper explains the need for a uniform strategy to measure... View Details
Keywords: Impact-Weighted Accounts; ESG (Environmental, Social, Governance) Performance; Corporate Social Responsibility and Impact; Measurement and Metrics; Standards
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Rouen, Ethan, and George Serafeim. "Impact-Weighted Financial Accounts: A Paradigm Shift." CESifo Forum 22, no. 3 (May 2021): 20–25.
  • March 2013
  • Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Keywords: Customers; Advertising
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
  • 21 Jul 2021
  • Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
  • November – December 2008
  • Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
  • November 2002 (Revised May 2006)
  • Case

Forest Stewardship Council

By: James E. Austin and Ezequiel Reficco
In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in... View Details
Keywords: Finance; Corporate Governance; Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Strategy
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Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
  • 2020
  • Working Paper

Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field

By: Wei Cai, Susanna Gallani and Jee-Eun Shin
There is consensus, both in the literature and in practice, about knowledge sharing within organizations being a key determinant of success. However, organizations struggle to sustain employees’ engagement in knowledge sharing. One challenge lies in the fact that,... View Details
Keywords: Organizational Knowledge Sharing; Employee Driven Innovation; Innovation Appropriability; Contract Design; High-powered Incentives; Low-powered Incentives; Incentives; Pay-for-Performance; Rank-and-file; Employees; Knowledge Sharing; Innovation and Invention; Motivation and Incentives; Creativity; Performance
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Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field." Harvard Business School Working Paper, No. 19-015, August 2018. (Revised April 2020.)
  • Article

Sales Managers Must Manage

By: Frank V. Cespedes
A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than... View Details
Keywords: Sales; Management Skills
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Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
  • 23 Mar 2023
  • Research & Ideas

As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules

Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a... View Details
Keywords: by Rachel Layne; Financial Services
  • 02 Nov 2020
  • Working Paper Summaries

Accounting for Organizational Employment Impact

Keywords: by David Freiberg, Katie Panella, George Serafeim, and T. Robert Zochowski
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

managers are being held to higher standards when it comes to justifying customer investments. We foresee the need for marketing professionals to develop even greater analytical skill as the field continues to evolve. This should be a very... View Details
Keywords: by Sean Silverthorne
  • September 2016 (Revised December 2018)
  • Case

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Seema Amble
The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details
Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career
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Jones, Geoffrey, and Seema Amble. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Case 317-028, September 2016. (Revised December 2018.)
  • October 2020
  • Article

Collusion in Markets with Syndication

By: John William Hatfield, Scott Duke Kominers, Richard Lowery and Jordan M. Barry
Markets for IPOs and debt issuances are syndicated, in the sense that a bidder who wins a contract may invite losing bidders to join a syndicate that together fulfills the contract. We show that in markets with syndication, standard intuitions from industrial... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"; Markets; Game Theory
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Hatfield, John William, Scott Duke Kominers, Richard Lowery, and Jordan M. Barry. "Collusion in Markets with Syndication." Journal of Political Economy 128, no. 10 (October 2020).
  • 2016
  • Working Paper

Collusion in Markets with Syndication

By: John William Hatfield, Scott Kominers and Richard Lowery
Markets for IPOs and debt issuances are syndicated, in the sense that a bidder who wins a contract may invite losing bidders to join a syndicate that together fulfills the contract. We show that in markets with syndication, standard intuitions from... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; "Repeated Games"
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Hatfield, John William, Scott Kominers, and Richard Lowery. "Collusion in Markets with Syndication." Working Paper, November 2016.
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

decipher what kind of company they are buying into. The Sustainability Accounting Standards Board (SASB) is an NGO established in 2011 with designs on cutting through that noise. Much the way the Financial... View Details
Keywords: Re: George Serafeim
  • June 2002 (Revised June 2014)
  • Case

The Netherlands: Is the Polder Model Sinking?

By: Huw Pill, Marie-Laure Y Goepfer, Mathijs Robbens and Ingrid Vogel
The Netherlands suffered economic crisis in the late 1970s and early 1980s, despite (or perhaps because of) its access to North Sea gas. In response to mounting inflation and unemployment, a tripartite agreement between employers, unions, and government was reached in... View Details
Keywords: Macroeconomics; Labor Unions; Netherlands
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Pill, Huw, Marie-Laure Y Goepfer, Mathijs Robbens, and Ingrid Vogel. "The Netherlands: Is the Polder Model Sinking?" Harvard Business School Case 702-051, June 2002. (Revised June 2014.)
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