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Show Results For
- All HBS Web
(99)
- News (56)
- Research (34)
- Events (1)
- Multimedia (6)
- Faculty Publications (10)
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
products in "creative industries" such as entertainment, advertising, sports, and fashion, and how firms can develop effective marketing strategies for such products. I am working on several topics in this area, including the marketing of blockbuster... View Details
- 18 Jul 2014
- News
Team Players
"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting... View Details
- 01 Sep 2013
- News
Noted & Quoted
“I showed it to [Putin], and he put it on and he goes, 'I can kill someone with this ring.' He put it in his pocket, and three KGB guys got around him and walked out.” —New England Patriots owner Robert Kraft (MBA 1965), on the 2005 disappearance of his $25,000 View Details
- 06 May 2013
- Research & Ideas
How Local Events Shake Up Corporate Philanthropy
Historically, though, such research has neglected to consider how firms are affected by major local events, whether they be planned (the Super Bowl or FIFA World Cup, for instance) or unplanned (an... View Details
Keywords: by Carmen Nobel
- 01 Dec 2005
- News
Sports in the Classroom
http://video.hbs.edu/realmadrid. In addition, former New England Patriots COO Andy Wasynczuk (MBA ’83), whose front-office duties for the three-time Super Bowl champs included hammering out complex player... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
event, where the chance to connect with HBS faculty and content has made it a sell-out each time. Chicago Club Finds Lessons in Super Bowl Ad Review What’s better than Monday-morning quarterbacking the View Details
Keywords: Margie Kelley
- 24 Apr 2014
- News
The way to measure success
When it comes to Robert Kraft (MBA 1965), most people quickly think of him as the chairman and CEO of the three-time Super Bowl Champion New England Patriots. But, through the Kraft Group, the holding... View Details
- 01 Feb 2002
- News
You Can Bank on This
The rise and fall of the Dow has been variously correlated to hemlines, Christmas tree sales, Super Bowl results, and tea leaves. But Ray Soifer (MBA '65), chairman of Soifer Consulting, a firm that focuses... View Details
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
won the NFC East and went on to win the Super Bowl, making Johnson the first coach in history to win a college national championship and a Super Bowl title. Six Cowboys played... View Details
- 08 Jan 2016
- Research & Ideas
Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?
15 games in 2003, leading the team with 57 catches for 803 yards; in Super Bowl XXXVIII, Branch caught 10 passes for 143 yards and a touchdown. The following season, after suffering an injury, Branch... View Details
- 26 Feb 2008
- News
The Right Stuff at HBS
A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
statistically significant. Wanting to see if we could separate some coaches from others within the top quartile, we found that some groups of coaches were affected by a second-half tenure penalty, while others were not. Coaches that were View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
million-and-a-half people come celebrate in the streets of Boston on the coldest day of the year. These people were from all social and economic backgrounds and everyone was so excited to be celebrating together as one. Sports franchises, especially in Boston, are... View Details
- 26 Feb 2008
- News
The Right Stuff
A few weeks ago, HBS threw a party for some neighbors — the 12-0 Brighton High School Division 4 Super Bowl football champions. Most everything about HBS is high profile, but the School also does generous,... View Details
Keywords: Garry Emmons
- 20 Aug 2018
- Blog Post
Summer Snapshot: Interning for the City of Philadelphia
been personally meaningful to have the opportunity to contribute to my hometown. Getting to intern for the City of Philadelphia the same year the Eagles won the Super Bowl (against Boston no less) doesn’t... View Details
Keywords: Nonprofit / Government
- 18 Dec 2019
- News
Thinking Smart About Numbers
Johnson & Johnson Innovation, Europe, Middle East, and Africa, will talk about recent advances in cancer research and what challenges lie ahead. Review of 2020 Super Bowl Ads Alumni can join the discussion... View Details
Keywords: Margie Kelley
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
rewarded with high-profile success, others have become more willing to take chances themselves. The Philadelphia Eagles won the Super Bowl in 2018 partly because coach Doug Pederson built an offense that... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
focusing on and expecting major growth with younger fans (especially ages 6–13), US Hispanics ("more of whom watched the last Super Bowl than the last World Cup final"), and women ("a strong group and... View Details
- 18 Apr 2005
- Lessons from the Classroom
NFL Players Touch Down at HBS
Dhani Jones, a six-foot-one, 240-pound linebacker for the Super Bowl runner-up Philadelphia Eagles, knows a lot about running around a football field. But he's a rookie when it comes to running his bow tie... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
a multibillion-dollar corporation and its customers with a music video produced for $150. “This is a good case for getting a glimpse into a new world of communication, vs. the old world of Super Bowl ads and... View Details