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  • All HBS Web  (1,018)
    • People  (2)
    • News  (220)
    • Research  (590)
    • Multimedia  (5)
  • Faculty Publications  (203)

Show Results For

  • All HBS Web  (1,018)
    • People  (2)
    • News  (220)
    • Research  (590)
    • Multimedia  (5)
  • Faculty Publications  (203)
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  • 01 Jan 2008
  • News

Meg Whitman, MBA 1979

firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
  • 01 Mar 2004
  • News

Toy Story

kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 01 Mar 2009
  • News

More Alumni Books

Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Oct 2001
  • News

HBS Press Books in Brief

maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
Keywords: Publishing Industries (except Internet); Information; Management; Finance
  • 01 Jun 2001
  • News

A Match Made in Heaven

Adams Boston Lager, the first successful U.S. “craft beer” and the impetus for the microbrewery revolution. Koch, who is chairman of The Boston Beer Company, was similarly unconventional in assessing the talents of one of his executive... View Details
Keywords: Samuel Adams; The Boston Beer Company; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2023
  • News

Case Study: Power Nappy

thriving “pure DTC” brands due to rising customer-acquisition costs, the continued importance of retail, and the reality of Amazon Prime. Few customers purchase in a single channel long-term but rather purchase across channels as needed.... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

working-capital needs of the business, we have to be careful to manage supply and demand." What one piece of advice would you give fellow alumni and current HBS students when it comes to startup life? "Keep going and stay positive. View Details
  • 05 May 2011
  • News

Blazing a Trail for Glenn Beck

to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant, impactful community,” Beck said in a news release. Morgan served as... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 01 Dec 2017
  • News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in... View Details
Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
  • 01 Dec 2008
  • News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing
  • 01 Jun 2009
  • News

Alumni Books

better. To this end, they offer a set of management tools drawn from best practices in successful companies, the military, and government agencies. After showing why the federal personnel system needs reform, the book presents specific... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

website is a public good provided by HBS,” says Jones, “and its success will be measured by the extent to which diverse researchers make use of it.” He credits the project with showing how successful... View Details
Keywords: faculty research
  • 01 Jun 2015
  • News

Faculty Q&A: Reemerging Technologies

cliff. A common response is to circle the wagons; to anchor down on the core values that have defined your products; and to become very inward focused. And while this sometimes makes sense, my research finds that successful leaders... View Details
Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing
  • 25 Feb 2020
  • News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
  • 01 Dec 2014
  • News

Instilling Production with Principles

Video Embed The Esquel Group has reduced water consumption at its factories by more than 50 percent in the last nine years. Asia–based Esquel Group is one of the world’s largest manufacturers of high-end cotton shirts, producing about 100 million shirts a year for... View Details
Keywords: April White; fashion; Manufacturing
  • 01 Mar 2012
  • News

Alumni Book Briefs

thinking, translating his insights into practice and correcting the most common misconceptions about them. Guide to Managing Growth: Turning Success into Even Bigger Success by Rupert Merson (PMD 71, 1996)... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
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