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All HBS Web
(1,001)
- People (2)
- News (221)
- Research (582)
- Multimedia (5)
- Faculty Publications (201)
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- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary...
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- 01 Oct 2002
- News
Thinking Outside the Centerfold
Bacardi, Molson Beer, and Coca-Cola, CPB was named Adweek magazine's Agency of the Year for the Southeast region in 2001. Calling it “a year of maturation,” Hicks explained his firm's success by saying, “We uncovered a depth in the agency...
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- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included...
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Julia Hanna; illustration by Mengxin Li
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
Group Chief Executive, WPP Group PLC Return to Alumni Achievement Awards main page EARLIER EUDUCATION Cambridge University, 1966 B.A., Economics Cambridge University, 1970 M.A. LIFELONG LESSON FROM HBS "The kind of intelligence that leads to View Details
- 24 Oct 2013
- News
Searching for a Better Society
experience I have had," he says. At 44, Dumon has had more experience than most. A self-described "Internet product guy," he has known both success and failure, and he believes that failure can be a good teacher. "Once, when we tried an...
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- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracy—and the Way to Renew Our Broken System By Raymond W. Baker (MBA 1960) Berrett-Koehler Publishers Over the last half century, capitalism has created...
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- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by...
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- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get...
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- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in...
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- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens...
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- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites...
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April White
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and...
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- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
working-capital needs of the business, we have to be careful to manage supply and demand." What one piece of advice would you give fellow alumni and current HBS students when it comes to startup life? "Keep going and stay positive. View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and...
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Margie Kelley
- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
Illustration credit: iStock / Topp_Yimgrimm Subscribe on iTunes Subscribe on Spotify More Skydeck episodes This is Dan Morrell, host of Skydeck. At the HBS reunions in 2019, the Skydeck team set up shop on Spangler Lawn and asked alumni to share their secrets to a...
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- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
video, all to improve the at-the-game experience and to keep pace with the coverage enjoyed by fans at home. Engineering Excitement If the NFL has seemed preternaturally blessed by good fortune and smart management, some of its success...
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- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s...
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- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
only with those above you. Otherwise, where’s the fun? Beltway Upheaval by Ken Gorman (AMP 100, 1987) (lulu.com) A political novel about bizarre presidential conflicts in Washington, DC. The Entrepreneur’s Playbook: More than 100 Proven Strategies, Tips, and Techniques...
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