Publications

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

Educators

30 Oct 2018
Working Paper Summaries

The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action

Keywords: by Carliss Y. Baldwin; Air Transportation; Transportation; Manufacturing

Summer 2015
Article

The Effect of Delaware Doctrine on Freezeout Structure and Outcomes: Evidence on the Unified Approach

By: Fernan Restrepo and Guhan Subramanian

Historically, Delaware corporate law provided different standards of judicial review for buyouts by controlling shareholders (also known as "freezeouts") based on what transactional form was used: deferential business judgment review for freezeouts executed as tender... View Details

Keywords: Laws and Statutes; Business and Shareholder Relations; Delaware

12 Mar 2009
Working Paper Summaries

Inflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds

Keywords: by John Y. Campbell, Adi Sunderam & Luis M. Viceira

May 2012
Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman

The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan

Educators

December 2020
Supplement

Tokio Marine Group (B)

By: David J. Collis, Nobuo Sato and Akiko Kanno

Updates the Tokio Marine (A) case by providing information on the organisation structure adopted by the Japanese insurance firm as it moved to integrate its global operations, along with changes in HR policies that sought to balance traditional Japanese practices with... View Details

Keywords: Organisational Design; Organization Structure; Culture; Global Strategy; Organizational Design; Organizational Structure; Organizational Culture; Values and Beliefs; Human Resources; Insurance Industry; Japan

February 2006 (Revised May 2006)
Case

JA Worldwide: Managing Change in a Multi-governed Environment

By: Michael Chu and Barbara Zepp Larson

Post-merger, the head of Junior Achievement (JA) Worldwide must now oversee operations in 98 countries serving 6.6 million students, with over 7,600 local chapter board directors. President and CEO David Chernow's own board has increased to 111 members. Two separate... View Details

Keywords: Mergers and Acquisitions; Business Model; Change Management; Cross-Cultural and Cross-Border Issues; Governance; Business or Company Management; Service Operations; Organizational Structure; Nonprofit Organizations; Balance and Stability

Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman

Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details

Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

This involved such things as reorganizing, delegating authority, increasing accountability, building trust among employees, and recognizing and rewarding desired behaviors. The authors conclude from this that “cultural change is what you... View Details

Keywords: by James L. Heskett

September 2011 (Revised October 2014)
Supplement

Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (B)

By: Michael Tushman and David Kiron

After proposing a fourth business unit to help grow the market for Zensar's innovative technology, to be led by Dilip Ittyera, CEO Natarajan adopted a new organizational structure focused on industry verticals. View Details

Keywords: Growth and Development; Innovation Leadership; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry

2012
Article

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk

What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details

Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America

2017
Article

Inflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds

By: John Y. Campbell, Adi Sunderam and Luis M. Viceira

The covariance between U.S. Treasury bond returns and stock returns has moved considerably over time. While it was slightly positive on average in the period 1953–2009, it was unusually high in the early 1980s and negative in the 2000s, particularly in the downturns of... View Details

Keywords: Inflation and Deflation; Bonds; Interest Rates; Investment Return; Risk Management

March – April 2008
Article

Customer Preference Discontinuities: A Trigger for Radical Technological Change

By: Mary Tripsas

What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details

Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and enormity of changes that have come... View Details

Keywords: by Susan Young

March 2010 (Revised January 2011)
Case

Public Education in New Orleans: Pursuing Systemic Change through Entrepreneurship

By: Stacey M. Childress and James Weber

After Hurricane Katrina devastated the city in August 2005, the state had taken over 102 of the 118 public schools in New Orleans and shifted the management structure from a “single school system to a system of schools.” Entrepreneurs from the region and around the... View Details

Keywords: Organizational Change and Adaptation; Governance; Natural Disasters; Education; Entrepreneurship; Education Industry; New Orleans

Educators

Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim

In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details

Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty