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  • February 1975 (Revised April 1983)
  • Background Note

Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique. View Details
Keywords: Corporate Strategy; Decision Making
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  • 2023
  • Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
Keywords: Product Launch; Mathematical Methods; Product Development
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  • September 2018 (Revised January 2020)
  • Case

Apple Pay and Mobile Payments in Australia (A)

By: Feng Zhu, Susan Athey and David Lane
In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that... View Details
Keywords: Payment Methods; Mobile Payment; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Digital Platforms; Banking Industry; Australia
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  • 14 Feb 2017
  • Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

change—business leaders have entered a new era requiring new ways of leading. Traditional management methods seem no longer sufficient to address the volume of change we are seeing. I label this VUCA 2.0. In a 1998 report designed to... View Details
Keywords: by Bill George
  • 04 Oct 2022
  • News

Corporate Governance and Growth Strategy at Capital SAFI

  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

frame and articulate that value. Second, price-testing is increasingly important. In his autobiography written in 1963, ad man David Ogilvy noted that, “Most people assume companies use scientific methods in pricing, but throughout my... View Details
Keywords: by Kristen Senz
  • Web

Online Digital Marketing Strategy Course | HBS Online

Ligenza, Podcaster / Influencer Show Hide Details Concepts Owned Media Earned Media Influencer Marketing Featured Exercises Explore the unique advantages of owned media Test your knowledge of content strategy fundamentals Apply View Details
  • Web

Executive Education Courses - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Health Care Courses Health Care Courses Executive Education Courses Health Care Curriculum Residents & Fellows Course Strategy for Health Care Delivery... View Details
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The... View Details
  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
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  • April 1990
  • Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan
Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details
Keywords: Mathematical Methods; Marketing
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  • Web

Credential of Digital Innovation and Strategy | HBS Online

Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms + team activities and a... View Details
  • Web

Value Measurement for Health Care - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Health Care Courses Health Care Courses Executive Education Courses Health Care Curriculum Residents & Fellows Course Strategy for Health Care Delivery... View Details
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing View Details
  • January 1984
  • Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
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  • Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

care accounting systems do not measure the costs of treating patients over their cycle of care. Most cost accounting in health care rely on charges yet, in today’s health care marketplace, cost shifting have rendered these methods... View Details
  • Article

How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details
Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Food and Beverage Industry; Service Industry
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  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

no one has access to their data. Gerdeman: Can you discuss the new methods that are being developed to accommodate the role of users in innovation, including crowdfunding platforms to access funding for innovation? Lakhani: Crowdfunding... View Details
Keywords: by Dina Gerdeman
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the... View Details
Keywords: by Walter A. Friedman
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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