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- Faculty Publications (32)
Show Results For
- All HBS Web (166)
- Faculty Publications (32)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically seen as the View Details
Keywords: by Benson Shapiro
- 20 Nov 2012
- First Look
First Look: November 20
their increased tendency to behave fairly. Read the paper: http://www.people.hbs.edu/mnorton/shaw et al.pdf Robust Enforcement Should Complement Voluntary Regulation Authors:Jodi L. Short and Michael W. Toffel Publication:Georgetown... View Details
Keywords: Sean Silverthorne
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
ENTERPRISE Alan Neider (MBA 2024) Alan is a member of Section K and a Leadership Fellow at HBS. He will be joining the City of Cambridge as a special assistant to the city manager, where he will focus on various strategic initiatives.... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The alignment strategy must be View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
foundations of strategic costing systems. The breakthrough came by combining an idea I had while writing Cost & Effect with an innovation developed by Steve Anderson, an HBS MBA, who was a student in my second-year elective, Cost... View Details
Keywords: by Sarah Jane Gilbert
- Career Coach
Yanzhan Wen
advice in networking best practices. As a Canadian, he offers unique perspectives on overcoming challenges international student commonly encounter, complemented by strategic tactics to navigate such hurdles... View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
- 02 Feb 2016
- Blog Post
A Summer Internship in General Management
summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great View Details
Keywords: Consumer Products / Retail
- 01 Dec 1998
- News
New Releases
and implement organizational strategies that complement and are integrated with their competitive strategies," he says. "In addition, firms' strategies must take into account the constraints and forces that act on the organization through... View Details
- 01 Sep 2014
- News
Groundwork
recently announced Klarman Hall convening center are key elements of an ambitious campus master planning effort—one driven by practical, strategic goals developed to support curriculum innovations. “One of the things that makes this a... View Details
- 06 Aug 2013
- First Look
First Look: August 6
demonstrates the mutual interconnectivity among the three key facets of management: strategic positioning, organizational design, and individual leadership. The authors highlight both the manner in which strategy informs leadership and... View Details
Keywords: Anna Secino
- 12 May 2015
- Blog Post
A Summer Internship in General Management
packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great complement to the View Details
- 11 Sep 2007
- First Look
First Look: September 11, 2007
Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are View Details
Keywords: Martha Lagace
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- First Look
First Look: September 5, 2006
Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the View Details
Keywords: Sean Silverthorne
- Profile
Tafadzwa Samushonga
from agriculture to financial services, my perspective shifted.” As she progressed along this path, she also began to complement her experience as a strategy advisor with new skills in operational management. “I felt that if I truly... View Details
Keywords: Consulting
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
BlackBerry Messenger limit his market? Was the decision to release a touch-screen version before the phone with a physical keyboard—a favorite of the business class—a strategic error? Should he have re-focused on enterprise users? Willy... View Details
- 19 Jul 2019
- Blog Post
Making a Broader Impact with Multiple Disciplines
synthesize literature and convey complex concepts to engineers, surgeons, and CEOs. At HBS, I have been able to complement my background in science and engineering with marketing, finance, strategy, and leadership. Together, having an... View Details