Publications

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14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

it isn’t. But learning behaviors are usually discretionary, somewhat effortful, and potentially embarrassing. They bring interpersonal risk. Saying, ‘I need help. I’m not sure what to do here,’ is a learning behavior,’” Edmondson... View Details

Keywords: by Kara Baskin

August 2002 (Revised February 2005)
Case

Gillette Company (D): Implementing Change

By: Rosabeth M. Kanter

How a strategic change agenda is implemented depends on leaders below the top in every function and geographic region translating the agenda into actions. But those actions do not always unfold as planned. This case examines the first 16 months of a turnaround from the... View Details

Keywords: Business History; Competitive Strategy; Strategic Planning; Change Management; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Behavior; Leading Change; Retail Industry

01 Dec 2016
HBS Seminar

Erik Snowberg, California Institute of Technology

Article

Contagion of Cooperation in Static and Fluid Social Networks

By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis

Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details

Keywords: Social Contagion; Social Networks; Cooperation; Behavior; Social Media

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14 Oct 2019
News

FDA is smashing the status quo for regulatory science

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details

Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry

September 1992 (Revised July 1994)
Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode

In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details

Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry

07 Jun 2004
Research & Ideas

What Drives Supply Chain Behavior?

To err is human, but most research on supply chain management doesn't take psychological, functional, incentive-related, and other biases into account. HBS professors Rogelio Oliva and Noel Watson have devised their latest research to learn how such View Details

Keywords: by Sarah Jane Johnston

Julie Battilana

Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

December 15, 2015
Article

Don't Turn Your Sales Team Loose Without a Strategy

By: Frank V. Cespedes and Steve Thompson

When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details

Keywords: Strategy; Salesforce Management

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February 2018
Case

Aetna and the Transformation of Health Care

By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble

Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details

Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Insurance Industry; Health Industry; United States; Connecticut

Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions and contributes to various executive education programs. Professor Zuzul studies how leaders’ cognition and communication shape the decisions... View Details

August 2020
Article

Machine Learning and Human Capital Complementarities: Experimental Evidence on Bias Mitigation

By: Prithwiraj Choudhury, Evan Starr and Rajshree Agarwal

The use of machine learning (ML) for productivity in the knowledge economy requires considerations of important biases that may arise from ML predictions. We define a new source of bias related to incompleteness in real time inputs, which may result from strategic... View Details

Keywords: Machine Learning; Bias; Human Capital; Management; Strategy

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Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details

January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

Article

Exploration and Exploitation within and across Organizations

By: Dovev Lavie, Uriel Stettner and Michael Tushman

Jim March's framework of exploration and exploitation has drawn substantial interest from scholars studying phenomena such as organizational learning, knowledge management, innovation, organizational design, and strategic alliances. This framework has become an... View Details

Keywords: Learning; Framework; Innovation and Invention; Knowledge Management; Organizational Design; Outcome or Result; Alliances; Behavior