Strategic Alignment - Publications - Faculty & Research - Harvard Business School

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August 2009
Case

SK Telecom: Pursuing Happiness through Corporate Social Responsibility

By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason

Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details

Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea

03 Oct 2017
Working Paper Summaries

When Exit is an Option: Effects of Indiscriminate Violence on Attitudes Among Syrian Refugees in Turkey

Keywords: by Kristin Fabbe, Chad Hazlett, and Tolga Sinmazdemir

December 1998 (Revised February 1999)
Case

City of Charlotte (A)

By: Robert S. Kaplan

The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details

Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina

18 Mar 2024
Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details

Keywords: by Desmond Dodd; Energy; Utilities

February 2000 (Revised August 2000)
Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila

Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details

Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America

2010
Book

One Strategy: Organization, Planning, and Decision Making

By: Steven Sinofsky and Marco Iansiti

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details

Keywords: Strategy; Organizations; Planning; Decision Making

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November 2024 (Revised January 2025)
Case

Precision Agriculture at AGCO

By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone

In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach –... View Details

Keywords: Agriculture and Agribusiness Industry

February 2009 (Revised June 2019)
Case

Cleveland Clinic: Transformation and Growth 2015

By: Michael E. Porter and Elizabeth O. Teisberg

The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the... View Details

Keywords: Health; Health Care Operations; Health Care Quality; Health Care; Strategy And Leadership; Strategy Development; Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland

May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

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July 2004 (Revised December 2004)
Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details

Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

different things. The causality doesn’t go the other way. So, in a company, you first need to change how the company is organized, managed, and led in light of its strategic goals. The goals themselves may need to change. A new culture... View Details

Keywords: by Michael Beer

January 2009 (Revised February 2011)
Case

Solvay Group: International Mobility and Managing Expatriates

By: Boris Groysberg, Nitin Nohria and Kerry Herman

Marcel Lorent, head of International Mobility at Brussels-based Solvay Group, faces decisions on the expatriation status of four of his firm's talented executives. Each decision will impact the candidate's professional and personal life and will have implications for... View Details

Keywords: Leadership Development; Globalized Firms and Management; Work-Life Balance; Talent and Talent Management; Residency; Employees; Brussels

April 2022 (Revised May 2022)
Case

Mastercard Labs (A) (Abridged)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

March 2013
Case

Singapore Metals Limited

By: John T. Gourville

Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products... View Details

Keywords: Metals and Minerals; Marketing Strategy; Price; Business Strategy; Product Development; Manufacturing Industry; Consumer Products Industry; Singapore

March 2023
Case

Roche: ESG and Access to Healthcare

By: George Serafeim, Susanna Gallani and Benjamin Maletta

In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that... View Details

April 2022
Supplement

Mastercard Labs (B)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, digital technologies were on the rise, and innovation needed to become a strategic imperative at the company. Banga tasked Garry Lyons, who had joined Mastercard through the 2009 acquisition of Orbiscom,... View Details

August 1998 (Revised December 1998)
Case

Wells Fargo Online Financial Services (B)

By: Robert S. Kaplan and Nicole Tempest

Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Banking Industry

2011
Chapter

Developing an Effective Organization: Intervention Method, Empirical Evidence, and Theory

By: Michael Beer

The field of organization development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP)-a platform... View Details

Keywords: Learning; Corporate Governance; Leadership Development; Growth and Development Strategy; Management Teams; Organizational Design; Performance Effectiveness; Research; Alignment; Theory; Value

2012
Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran

This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details

Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States

March 2023 (Revised January 2025)
Case

Wilshire Lane Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg

In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details

Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States

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