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Show Results For
- All HBS Web
(154)
- People (2)
- News (76)
- Research (57)
- Events (1)
- Multimedia (6)
- Faculty Publications (30)
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- 01 Dec 2023
- News
Engaging Students More Deeply
cases have many of the same conventions and features that written cases do. There’s text and there are exhibits, but the storytelling in a multimedia case happens through the video. It’s the color commentary.” “The impact of the... View Details
Keywords: April White
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
marketing communications should not ignore or turn a deaf ear to the crisis, but rather make sure to recognize it and acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey... View Details
Keywords: by Sean Silverthorne
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
society and our planet. Probable Futures offers frameworks, tools, and storytelling to help people understand, prepare for, and choose between the futures that the climate offers us. Glendon is also a pro bono consultant to many... View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
just came to mind is the young CEO of the Momofuku restaurant group. Her name is Marguerite Seybar Mariscal. What I love about her as a storyteller is she's not afraid to use all kinds of different media. So yeah, she's telling the story... View Details
- 01 Mar 2024
- News
Come Sail Away
When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift that narrative in a way that may not be comfortable to current... View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
a host of dynamic multimedia material competing for his or her attention, we wanted to create a high-quality, engaging classroom experience. Both plot and character development in the book are inspired by a popular storytelling structure... View Details
Keywords: by Martha Lagace
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey responses indicated that brand storytelling should focus on providing real solutions to the... View Details
Keywords: by Jill Avery and Richard Edelman
- 30 May 2023
- News
Finding PRIDE
Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive Lifestyles group. They posted notices around campus, discreetly... View Details
- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
procedural manuals, but through informal storytelling in the downtime between missions, in which team members related past incidents. “They would dig in with each other and dissect prior cases a little bit, asking, ‘Why did you do it this... View Details
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
issue in question, meet with his employees (rather than a small group of staff), and reaffirm the company’s values that Elizabeth Brady reminded us include “World of Belonging: We reimagine tomorrow through stories and storytellers who... View Details
- 22 Feb 2022
- News
Breaking News
work around the relationship between local news consumption and social cohesion. We’re thinking about how to build some of those social cohesion measures into the communities that we’re investing in so that we can understand the relationship between changes in the... View Details
- 01 Dec 2022
- News
Singing to the Corn
Keen has long been comfortable, but it seems to have found its fullest expression through Sacred Seed and the group’s work of rewriting the long-accepted narrative of America as a pristine Eden settled by white pioneers. The role of teacher and View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
modern field of business history. Rather than simply tell the stories of individual firms and managers, like other business biographers of the time, Al set out to understand the workings and implications of the modern American corporation, using history as his lens. In... View Details
Keywords: by Sean Silverthorne
- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details
Keywords: by Kathryn Haviland
- 01 Dec 2009
- News
One Man Crime Wave
languages. To many writers, critics, and fans, “JDM” lives on as an underappreciated master, a born storyteller who served up riveting, best-selling adventure tales that feature penetrating social commentary and sharp insights into human... View Details
- 25 Aug 2022
- News
Turning Point: Dream Weaver
little over six years later, I was hired as founding head of CAA’s corporate practice and had the opportunity to work with Robert Redford, Robert De Niro, Danny DeVito, Kevin Costner, and director Michael Mann—all true storytellers and... View Details
- Portrait Project
Ron Babalakin
desperately wished that I could bring the world to Nigeria to show it how I lived. I will bring African stories and storytellers to global audiences. I will feed these audiences diverse film and television stories about the multifaceted... View Details