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  • All HBS Web  (191)
    • News  (86)
    • Research  (92)
    • Multimedia  (7)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (191)
    • News  (86)
    • Research  (92)
    • Multimedia  (7)
  • Faculty Publications  (37)
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  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

device categories, such as the Apple Watch, the first new product the company had released since 2010? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715456-PDF-ENG Harvard Business School Case 715-452 Coffee Wars in India: View Details
Keywords: Sean Silverthorne
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

for competitors. Tesco’s Stumble into the US MarketUK retailer Tesco was very successful penetrating foreign markets—until it set its sights on the United States. What Mark Zuckerberg Can Learn About Crisis Leadership from StarbucksWhile View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details
Keywords: by Martha Lagace
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

go unanswered—they're often unasked. Starbucks forces [independents] to stay on their toes, get creative, exploit their advantage of being more nimble.— Bruce Milletto,consultant Randall L. Tobias echoes Beville's sentiments. Before he... View Details
Keywords: by David Stauffer
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

lessons from 2014. What will 2015 bring? Most Popular Articles 2014 Reflecting on Work Improves Job Performance New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. View Details
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast. . . . Now, Starbucks is daily standard operating... View Details
Keywords: by Julie Jette; Consumer Products
  • 05 Jun 2013
  • Op-Ed

Corporate Leaders Need to Step Up on Climate Change

responding to climate change in the appropriate way. Nike, for example, moved beyond operational greening by helping to create BICEP (Business for Innovative Climate and Energy Policy), which brings its members to Washington, D.C., to lobby for aggressive energy and... View Details
Keywords: by Michael Toffel & Auden Schendler
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

the Starbucks experience? Is Apple's biggest challenge that of replacing Steve Jobs or is it that of resisting the inevitable pressures from competition and Wall Street? Just how are those pressures resisted? And at what risk? What do you... View Details
Keywords: by James Heskett; Computer
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

corporate HR function. Becoming a Cognitive Referent: Market Creation and Cultural Strategy Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media, analysts, and employees automatically associate with a new... View Details
Keywords: by Carmen Nobel
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman... View Details
Keywords: by Michael Blanding
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million, while Converse and View Details
  • 24 Jul 2018
  • Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

they feel a lack of “agency,” a sense that only the highest rank of management can effect positive social change from within a business. Ironically, an increasing number of C-suite executives, including former Starbucks CEO Howard... View Details
Keywords: by George Serafeim
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media outlets picked up the story.... View Details
Keywords: by Carmen Nobel
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073 Howard Schultz: Building View Details
Keywords: Sean Silverthorne
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of... View Details
Keywords: by Dina Gerdeman
  • 02 Apr 2013
  • First Look

First Look: April 2

Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction, Colombia's coffee federation develops a semi-independent,... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

to improved efficiency and productivity. Yet you write that there are dangers in overdoing it. How so? Schlesinger: Technology can be used effectively to replace low-contact service work. But when Starbucks introduced a faster, larger... View Details
Keywords: by Jim Aisner; Retail
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
Keywords: by John Quelch; Advertising
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

https://cb.hbsp.harvard.edu/cbmp/product/115042-PDF-ENG Harvard Business School Case 715-453 Coffee Wars in India: Starbucks 2015 This case examines the progress made by Starbucks in its first two years of... View Details
Keywords: Carmen Nobel
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

billion for the block of shares. Was the investment in CEMIG worth that price? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707512 Starbucks Coffee Company in the 21st Century Harvard Business School... View Details
Keywords: Martha Lagace
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