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(191)
- News (80)
- Research (93)
- Multimedia (7)
- Faculty Publications (37)
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- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details
Keywords: April White
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
making sure that it focused on markets and mission. The [now-former] CEO of Starbucks recently responded to a question about whether the company was trying to offer customers a convenient, quick cup of coffee or build a space for... View Details
- 06 Dec 2021
- News
Turning Point: Makeover
After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details
- 01 Jun 2004
- News
Luxe Redux
notes. “But it’s a fine line — you want to sell to connoisseurs, but not to the curator of the Smithsonian.” These days, it seems that more and more products have been raised to a level of connoisseurship. By turning a commodity into an affordable luxury, View Details
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
President and CEO, Starbucks Coffee Company Smith has led Starbucks through more than ten years of tremendous growth, both domestically and internationally. Today, the company operates nearly 6,000 stores in... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
chief marketing officer is Anuradha Aggarwal. Nestle India has a woman in its management committee and two on its board of directors. Godrej Group itself recently appointed former Starbucks India CEO Avani Davda to head its gourmet retail... View Details
- 01 Apr 2001
- News
Books: Brand New
listening to customers by means of ongoing two-way communication; and building organizational capabilities that delivered on the promise of their brands. From Wedgwood’s making of a large market for his china in 18th-century Britain, to Schultz’s creation of the View Details
- 01 Jun 2012
- News
Straight to the Heart
Starbucks latte but are still willing to pay $10,000 to hire a matchmaker. There’s also a backlash against online dating. I’m actually a big fan and recommend that clients date online while I’m also fixing them up. Volume is really... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
value of “likes.” The evidence often cited to support that is to look at people who have liked Starbucks, for example, compared with people who have not. The assumption is that people who have liked Starbucks spend more money there. The... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Motivation leads to higher performance in iconic companies, from Apple and Starbucks to Southwest Airlines. Most importantly, they teach how to build great cultures, using a systematic and sustainable approach. Can These Bones Live? A... View Details
- 16 Sep 2015
- News
Built for Speed
modern car making. “Look at that van,” he says, pointing to a white delivery vehicle parked near the Starbucks drive-through, where Rogers refuels. “How do you make steel look like that?” His explanations typically begin with this kind of... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
measurement tool, the Total Motivation Factor, enables managers to measure the strength of the company culture and track improvements over time. They explore their original research into how Total Motivation leads to higher performance in iconic companies, from Apple... View Details
- 06 Jan 2017
- News
Mental Illness and the Workplace
psychosis, and it's very scary to be in it, and that's what it looked like for me. I still have periods of psychosis, even now. And what that looks like every day is going into a Starbucks and getting incredibly confused. Thinking that... View Details
- 01 Mar 2004
- News
Toy Story
to refine the concept, inviting friends over to test and retest the game. The two colaunched the game, Cranium, in 1998 and found an unlikely initial partner — Starbucks — to help market and distribute it. Two more unconventional game... View Details
- 01 Mar 2010
- News
Money Matters
starting a business in India. By late 2005, both were restless and interested in exploring opportunities there. Agarwala was ready to make the leap when the two met that November at a Starbucks near Crotonville, New York, where he was... View Details
- 12 Apr 2023
- News
Step Change
since you're always asking, I just met two cofounders, and we're going to start the Starbucks of health clinics in Egypt.' " Enan was interested; in Egypt, about 5 percent of the population has private health insurance, mostly as a... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance