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- All HBS Web (381)
- Faculty Publications (31)
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- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Political science has seen a rise in probability forecasts for geopolitical events, with forecasting competitions and blogs like Nate Silver’s fivethirtyeight.com offering probabilities of election results, outcomes of sporting events,... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have achieved that success if it... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997,... View Details
- 05 May 2011
- What Do You Think?
How Ethical Can We Be?
pursues." Joe Schmid commented that "the 'highest behavior' any leader can expect from those they lead is the 'lowest behavior' they demonstrate." To the extent that fairness and ethical behaviors are in the eye of the beholder, View Details
Keywords: by Jim Heskett
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.”... View Details
- 21 May 2013
- First Look
First Look: May 21
pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details
Keywords: Sean Silverthorne
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
activities that seem repugnant strike me as very similar to other activities that are not repugnant. The standard economist argument, which is a good one, is, "That could be a problem, but we can write laws against it. We're going to... View Details
Keywords: by Martha Lagace
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1)... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
much attention your brand gets. I wouldn't go so far as to say that any ink is good ink, but you can extend your brand exposure the more you're part of the conversation. Kenny: Who has been the most consistent advertiser on the Super... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
Pandemic Worries: Uncertainty, Employees, and Kids Cut Payroll Costs with Transparency, Fairness, and Compassion Good Leadership Is an Act of Kindness Keep Your Weary Workers Engaged and Motivated The COVID Two-Step for Leaders: Protect... View Details
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
that perform poorly (suffering from the performance gap) and good teams that under-perform (suffering from the opportunity gap). In both cases, teams need quality coaches to improve their on-field performance. Teams planning changes on... View Details
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 01 Feb 2016
- Research & Ideas
CEOs and Coaches: How Important is Organizational 'Fit?'
team. And these findings hold value in the world of corporate hiring, as well. In 1996, Jeff Borland and Jeanette Ngaire Lye studied data on Australian football coaches to investigate whether a good match plays a role in a coach’s... View Details
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
his managerial skills over time, working more effectively with key stakeholders than during his time in New England. Outsource less-critical tasks or tasks in areas of non-expertise. As advances in technology, analytics, and sports... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
infrastructure; and soaring costs all threaten to detract from the good vibes of the Games, which begin Friday. As of two weeks ago, Sochi had sold only 70 percent of tickets—compared to 97 percent for the Vancouver Games four years... View Details
- 10 Feb 2016
- Sharpening Your Skills
Sharpening Your Skills: New Insights into Career Development
Harvard Business School researchers are offering unique insights into our workplaces and careers. In this world, taking a pay cut can help a career, promotions aren't always good things, and networking may send you to the nearest tub for... View Details
Keywords: Re: Multiple Faculty
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
both fewer visitors and fewer sales for advertisers. Teixeira speculates that is because they are too good at capturing viewers' attention. "You stay with the medium you are on and are not going to switch," he says. "So it... View Details