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- All HBS Web
(215)
- People (1)
- News (55)
- Research (84)
- Multimedia (3)
- Faculty Publications (40)
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- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
capabilities that underlie value creation and enhancement in an event’s portfolio of sponsorship relationships. [Image: Lya_Cattel] What do you think of this research? Share your insights below. View Details
- 14 Dec 1999
- Research & Ideas
From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation
charity can't reach the root of the problems; it just treats the symptoms. Most business partnerships with schools, for example, are limited in scope: they usually provide local resources to augment a school program, such as scholarship funds, career days, View Details
Keywords: by Rosabeth Moss Kanter
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
always the wrong thing to do, Gilbert noted, because your project may one day become the core business. GE, once a maker of appliances, now derives 60 percent of its revenue and 70 percent of its profit from financial services. Other keys to success: Make sure the... View Details
Keywords: by Sean Silverthorne
- 12 Nov 2008
- First Look
First Look: November 12, 2008
sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The findings indicate that PE-backed firms generally have higher earnings quality than those that do not have PE sponsorship, engage less in earnings management,... View Details
Keywords: Martha Lagace
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
for example, that McDonald’s is going to sponsor the game’s rollout in Japan. I imagine it could fundamentally change the face of things like sponsorship and mobile advertising. We haven’t begun to see the most outrageous applications of... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
insight from behavioral economists and organizational consultants is also included. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52264 December 2016 Journal of Business and Policy Research Corporate Sponsorship in... View Details
Keywords: Carmen Nobel
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
Timberland's sponsorship of City Year events and City Year–organized projects for Timberland employees—that made clear their mutual interest in making a positive impact on society. By the third, or integrative, stage of a relationship... View Details
Keywords: by Nancy O. Perry
- 18 Oct 2016
- First Look
October 18, 2016
an overall sponsorship deal with the NBA. With his Stance deal coming up for renewal in October 2016, what kind of deal should Wade and Joseph-Metelus propose to Stance? And how would a newly structured partnership fit into Wade’s overall... View Details
Keywords: Sean Silverthorne
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Utku Ünver explain in a paper, factors such as contracts, control of stadiums, and corporate sponsorship effectively tied the hands of the National Collegiate Athletic Association (NCAA) into a system of early matching of teams.... View Details
- 17 Jun 2002
- Research & Ideas
Entrepreneurship in Asia and Foreign Direct Investment
domestic firms in part due to a deliberate governmental bias against private local firms, mainly in the 1960s and 1970s, he continued, so foreign firms held a more substantial relative advantage. But in Taiwan, the government provided a View Details
Keywords: by Martha Lagace
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
ads, billboards, and sponsorships in a month. In other words, this would make FIFA the seventh largest business in the world, after Britain's BP and before Japan's Toyota, when compared on an annual basis. The business of soccer has a... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
generating sponsorship revenue? KCON LA and KCON Tokyo have made a profit for multiple years in a row, and KCON NY was in the black for the first time in 2016, but other KCONs lost money. What can they do to further grow the Bibigo brand... View Details
Keywords: Carmen Nobel
- 17 Oct 2006
- First Look
First Look: October 17, 2006
closed, Lenovo is preparing for the intense limelight that would come with its sponsorship of the February 2006 Turin Winter Olympics. There, it plans to introduce a Lenovo-branded product line designed from the bottom up for the small to... View Details
Keywords: Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
would prove to be one of these “bright spots.” Not quite 50 people had registered for the free event, and there was no guarantee that they would attend. Sponsorships for the event had been slow to materialize. The eight challenges that... View Details
Keywords: Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
the sponsorship of Adams, and armed with funding from XTV, Domit got the opportunity to develop his strategy outside Xerox's internal development units. Domit became the CEO of AWP, which gave him the resources to turn the... View Details
Keywords: by Henry Chesbrough
- 15 Jul 2008
- First Look
First Look: July 15, 2008
there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The... View Details
Keywords: Martha Lagace
- 28 Feb 2012
- First Look
First Look: Feb. 28
company Vendanta, and the Sustainable Stock Exchange Initiative under the sponsorship of the UN Principles for Responsible Investment. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112047-PDF-ENG Ingrid Johnson and Nedbank... View Details
Keywords: Sean Silverthorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
sample of private firms for which there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do... View Details
Keywords: Martha Lagace